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Guest Blog: Building a Customer-Centric Culture Around CRM Software

ShepHyken

This week we feature an article by Dawn Gucciardo who took my model of Six D’s to Creating a Customer-Centric Culture and applied it to developing and implementing a CRM software. – Shep Hyken. The same goes for developing and implementing a CRM software! – Everyone leads by example. Guess what? Disseminate it.

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How to Use Conversational CRM to Drive Sales

aircall

As a direct response to increased customer expectations and greater affordability of advanced digital technologies, co nversational CRM has grown in popularity. From improved UX to artificial intelligence and social messaging, conversational CRM promises advancements and outcomes in customer satisfaction. What Is Conversational CRM?

CRM 62
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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools. Walk in your customer’s shoes for a moment.

B2B 274
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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sales 97
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Why You Need More than CRM Features for Customer Success

Totango

Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers.

CRM 90
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Pipedrive CRM – Top 7 Pipedrive Integrations Your Business Needs

aircall

Pipedrive was created to add an extra level of intuition and usage to the typical CRM system. Unlike most CRM systems, Pipedrive was developed by the salespeople who use it most. They created a system that meshes with your sales method and sales team to produce the best results. How Does It Work? Pipedrive Integrations.

CRM 118
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Guest Blog: Persona-lizing the Customer Experience

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.