Remove Best practices Remove Customer advocacy Remove Enterprise Remove Sales
article thumbnail

How to optimize the customer advocacy process

CustomerSuccessBox

It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. They are embedding steps to nurture customers into advocates within the customer lifecycle. They are also employing software and tools to track the customer advocacy touchpoints & progress.

article thumbnail

Key Insights to Guide your CS Strategy in 2022

Totango

Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales. Customer Success Now Needs a Digital-first Approach.

SaaS 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tips for Setting Up Your Customer Advisory Board (CAB)

ClientSuccess

The value in CABs is most often realized in regulated industries or with complex products and business models like enterprise software. Executives and department leaders can benefit from the expertise available from a CAB to facilitate understanding of the customer journey faster and more effectively. When to Form Your First CAB.

SaaS 87
article thumbnail

Get your Customer Onboarding right-Jay Nathan

CustomerSuccessBox

Jay Nathan is the Chief Customer Officer at Higher Logic. In 2020, he co-founded Gain Grow Retain, a community for customer success leaders. Here, he talks about the best practices in Customer Onboarding. It is aimed at creating an ever-growing knowledge base to help customers scale up faster.

article thumbnail

12 Key Takeaways from ChurnZero’s BIG RYG Customer Success Conference

ChurnZero

It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Watch the session: Customer Success as a Profit Center. Get Sales invested in NRR by conducting weekly deal reviews and stipulating sales commission based on Customer Success acceptance of customers.

article thumbnail

Top Customer Success Leaders to follow in 2022

CustomerSuccessBox

With the grace of a number of Customer Success communities, we have come a long way to 2022. Where now we see a new avatar of the emerging customer success, with the rise of customer advocacy and expansion putting in greater emphasis on customer onboarding. He is a complete customer-centric growth mastermind.

SaaS 52
article thumbnail

7 Strategies for Turning Customers into Advocates

Totango

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.