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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. What Is B2B Customer Segmentation?

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Customer Data Management: Benefits & Best Practices

OctopusTech

Customer data nowadays is one of the most important types of data that are used by various businesses to optimize and improve their sales and marketing efforts. With the proper collection of data, create better products, drive more sales, improve user experience, get referrals, build a stronger brand, and enter into a new market.

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Guest Blog: Why cross-team collaboration is essential for B2B customer support teams

ShepHyken

It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Teams should integrate support software with development tools, sales tools including CRM technology, and marketing communication tools. This information can also benefit other departments.

B2B 272
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Call Center Outsourcing: Pros, Cons, and Best Practices

OctopusTech

With this comprehensive guide, you will discover the pros, cons, and best practices performed by outsourced call center services. It helps them to focus on sales, marketing, product and service development, and other business operations. However, it is important to first understand the pros and cons of it before moving forward.

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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147
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10 Customer Success Blogs to Bookmark and Start Reading Today

ChurnZero

If you’re eager to learn more about the Customer Success space too, we’ve compiled a list of industry blogs you should follow and bookmark that can help provide you with all the insights, strategies and guidance you need. Must-Read Customer Success Blogs. The Success League Blog. Tri Tuns Blog. SuccessCOACHING Blog.

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5 Text Messaging Best Practices for Your SMS Strategy

aircall

With best practices for text messaging, your customer-facing teams will provide better service, while your sales and marketing teams can better interact with leads on a more personalized scale to more efficiently close deals. Why Use Text Messaging Best Practices. SMS Strategy for Marketing.