Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Web design and maintenance.

Customer retention 63

Customer retention Advertising Engineering Upselling 63

aircall

SEPTEMBER 11, 2017

Corporate finance teams tend to view customer support as a cost saver at best and a cost center at worst. These customer support statistics tell that revenue-related story. Poor Customer Support Stalls Growth. Nothing scares away future revenue quite like a reputation for subpar customer service.

Customer Support 115

Customer Support B2C Upselling B2B 115

CSM Magazine

APRIL 13, 2021

If you want your SaaS startup to grow, you need to understand data and have solid marketing knowledge, all with the purpose of making your software more attractive to your target customers. In this article, we’re offering a list of all the components you need in order to scale your SaaS startup. Create Valuable Content.

SaaS 52

SaaS B2B Self service Analytics 52

CustomerSuccessBox

SEPTEMBER 29, 2022

The adage “time is money” is the ultimate reality that supports the success of your organization in the SaaS sector. A variety of options are accessible to customers today in this cutthroat industry. However, customers are also searching for a quick time to value (TTV). Customer Success and Time to Value.

SaaS 52

SaaS Metrics B2B Enterprise 52

PeopleMetrics

FEBRUARY 26, 2018

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you are focused on customer retention, then you need to know the answer to?the

SaaS 96

SaaS Feedback Surveys B2B 96

Nicereply

JANUARY 9, 2023

Are you a B2B Business? Get the most out of your surveys and improve customer satisfaction. Your business relies on customer satisfaction for a lot of things. If your customers are unhappy, they leave. Alternatively, you can improve the customer experience by building a robust FAQ page/knowledge base.

Omni-channel support 52

Omni-channel support B2B Interactive Voice Response Feedback 52

CustomerSuccessBox

SEPTEMBER 15, 2021

With customer success being a new function and companies not prepared for it, outsourcing might seem like a wise decision. What is customer success. Customer success isn’t that complicated. The competition is growing in the SaaS industry and customers now have many choices. Why you should have customer success.

outsourcing 52

outsourcing B2B SaaS Feedback 52

LiveChat

SEPTEMBER 19, 2018

Companies that take customer service seriously and make it a priority in the early stages of existence, shouldn’t forget about customer success management. It’s often mistaken with customer support, so let’s clarify. Customer success management is the next layer on the top of a successful customer support team.

SaaS 106

SaaS Management CRM Sales 106

SmartKarrot

APRIL 22, 2022

However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.

Customer retention 10

Customer retention B2B Banking Finance 10

ShepHyken

OCTOBER 24, 2022

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared. Customers are using apps for shopping and customer support.

Customer Service 130

Customer Service B2C B2B SaaS 130

CustomerSuccessBox

MAY 26, 2021

If you start looking online for a Customer Success Platform or a solution you’ll most likely come across a lot of discussion about “B2B SaaS, which might cause you to wonder if Customer Success software is only for Subscription-based, B2B companies. What is Customer Success? Puneet Kataria.

SaaS 52

SaaS B2B Upselling Customer Support 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. So, how can we improve customer retention and loyalty?

Management 52

Management Customer retention Upselling Chief Customer Officer 52

ChurnZero

FEBRUARY 23, 2023

Further, additional sales with existing customers have a lower customer acquisition cost (CAC). That’s why ChurnZero believes customer retention and loyalty are the most important stages of customer lifecycle management. So, how can we improve customer retention and loyalty?

Management 52

Management Customer retention Upselling Chief Customer Officer 52

inSided

OCTOBER 2, 2019

So we're clear: The need to facilitate effective customer self-service, in B2C and B2B organisations, is a non-negotiable. That said, it's fair to say that it becomes even more critical in B2B SaaS companies, where increasing customer engagement, and retention, are (or should be!)

Self service 67

Self service B2B SaaS Gamification 67

Kayako

MAY 16, 2018

Especially when it comes to service businesses, both traditional and SaaS, because service solutions often need to be tailored to the individual customer. Here are 7 ways that you can use phone calls and live chat to give your customers more immediate gratification and increase your company’s revenue. People have questions.

Customer retention 59

Customer retention Upselling Sales Feedback 59

CustomerSuccessBox

JULY 14, 2021

Adoption is the phase where customers get acquainted with your product, integrate it into their workflow and learn ways to use it that maximizes their benefit. Customers only adopt a product if it helps them achieve their goal. Why the Adoption Phase Matters in SaaS. This is the time they need your support 24/7.

SaaS 52

SaaS Metrics B2B Benchmark 52

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

Advertising 98

Advertising SaaS B2C Engineering 98

SmartKarrot

MARCH 17, 2022

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. What is a B2B Customer Loyalty Program?

Best practices 10

Best practices B2B B2C SaaS 10

SmartKarrot

JUNE 2, 2022

Customer experience is crucial for any B2B SaaS business. Any B2B SaaS business must keep the customers with the business with a good customer experience. In fact, a customer experience that satisfies customers leads to reduced churn. 8 Inspiring B2B Customer Experience Examples.

B2B 10

B2B Customer Experience B2C Banking 10

Solvvy

JUNE 17, 2021

Catering your customer support to your individual customers can be accomplished easily with a smart, chatbot platform like Solvvy. Solvvy uses persona-based routing to use the information you already know about a customer or prospect to serve them solutions and content personalized specifically to them. Check it out!

Personalization 71

Personalization Customer Experience Chatbots Upselling 71

SmartKarrot

MARCH 22, 2022

This is one of the most important things that can make or break not only your reputation but the sustainability of your B2B SaaS business. It should always be remembered that if you are not ready to show your loyalty to your relationship with your customers, your competitors are always ready to grab that opportunity.

SaaS 10

SaaS B2B Advertising Brand ambassadors 10

Nicereply

MAY 11, 2020

Even if you can somehow start filling the bucket faster, you’re still losing valuable customers. Patching up the hole (or improving customer retention ) means keeping more customers in the business bucket. A 5% increase in customer retention increases business profits by 25%-95%. for new customers).

Customer retention 115

Customer retention SaaS Metrics Surveys 115

SmartKarrot

JULY 14, 2022

SaaS value-based pricing is an important part of your SaaS product journey. For every SaaS business, it is important to have the right pricing strategy in the GTM strategy. Value-based pricing is the key to your SaaS success. What is SaaS Value-based Pricing? Pros of SaaS Value-based Pricing. Integrations.

SaaS 11

SaaS B2B Customer retention Marketing 11

CustomerSuccessBox

APRIL 19, 2022

Enables a comprehensive view of every customer interaction across separate channels that give insights into a customer’s movement, and time spent at a touchpoint and helps detect pain points from a customer’s point of view. Why is it important to have Customer Journey Analytics? Retention Stage. Onboarding Stage.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

Totango

JUNE 4, 2021

This encourages greater loyalty, higher customer retention and more enthusiastic brand ambassadorship. Rewards will differ from B2B to B2C customers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal.

B2C 62

B2C Upselling Journey mapping B2B 62

Amity

JULY 13, 2016

Customer Support and Customer Service have been around for decades. The misconception with SaaS is that there is no longer a need for a team of this nature in today’s organization. And to achieve this, Customer Support is now Customer Success. It’s not just about the software anymore.

SaaS 81

SaaS Best practices industry standards Consulting 81

ClientSuccess

NOVEMBER 25, 2019

That’s why we’ve compiled some of the best customer journey analytics that customer success teams and CSMs should track so everyone – from executive leadership to CSMs – can better understand the end customer. #1 1 Customer Retention Rate. The higher this rate, the better. 5 Net Promoter Score (NPS).

Analytics 60

Analytics Metrics Customer retention B2B 60

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. So, retaining customers becomes necessary for any company to sustain itself in this economic turbulence.

Customer retention 21

Customer retention Consulting Consulting Marketing 21

ChurnZero

SEPTEMBER 14, 2018

INBOUND is an industry event designed to gather Marketing, Sales, and Customer Success professionals all in one place to learn and get inspired together. Check out our top ten Customer Success takeaways from INBOUND 2018. Customer Support does not equal Customer Success. We have you covered.

Education 66

Education Customer retention B2B SaaS 66

ClientSuccess

NOVEMBER 25, 2019

That’s why we’ve compiled some of the best customer journey analytics that customer success teams and CSMs should track so everyone – from executive leadership to CSMs – can better understand the end customer. #1 1 Customer Retention Rate. The higher this rate, the better. 5 Net Promoter Score (NPS).

Analytics 52

Analytics Metrics Customer retention B2B 52

JivoChat

APRIL 28, 2021

An essential aspect of customer service is engaging with customers where they are when they need you. From email, social media, live chat , or text messaging, having a customer support presence on the right platforms is crucial nowadays, with 90% of customers claiming they want omnichannel customer service.

Customer Service 59

Customer Service Customer Experience Chatbots Self service 59

SmartKarrot

JULY 8, 2020

Building a successful SaaS business is a herculean task that comes with a unique set of challenges. The wide range of SaaS solutions available in the market makes it difficult to woo new customers. This, in turn, requires you to track various metrics to boost customer retention and maximize revenue. . Churn Rate.

SaaS 10

SaaS Analytics Metrics Customer retention 10

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. Customer churn is an important customer success metric.

Management 52

Management CRM Analytics Customer retention 52

SmartKarrot

FEBRUARY 26, 2021

Analysing your competitors is necessary for any SaaS business to grow and develop in terms of customer satisfaction. In this guide, you will learn all about competitive analysis, market trends, how to conduct a competitive analysis, threats to your SaaS company, evaluate opportunities and position accordingly as per SWOT analysis.

SaaS 10

SaaS Marketing B2B Sales 10

SmartKarrot

JANUARY 12, 2021

And when it comes to the software industry, SaaS COGS is comparatively one of the least ones, leaving a large scope for lucrative profit margin. But the SaaS industry, despite being product-based, has interesting information to reveal. Ideally, SaaS margins should be in a range of 80 to 90%. What is COGS used for?

SaaS 10

SaaS Customer retention Accountability Benchmark 10

JustCall

APRIL 3, 2023

Did you know that when it comes to SaaS customer success, acquiring a new customer can cost 4 to 5x more than retaining an existing one? Naturally, businesses will want to rely on customer loyalty for sustainable growth and profitability. This is where customer success comes in.

Upselling 52

Upselling Metrics Best practices Customer centricity 52

Amity

JULY 13, 2016

Customer Support and Customer Service have been around for decades. The misconception with SaaS is that there is no longer a need for a team of this nature in today’s organization. And to achieve this, Customer Support is now Customer Success. It’s not just about the software anymore.

SaaS 48

SaaS Best practices industry standards Consulting 48