ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. This Customer Success showdown, which took the form of an Oxford-style debate, was held at BIG RYG, ChurnZero’s annual Customer Success conference. You need specialists.

Upselling 98

Upselling SaaS Sales Accountability 98

Amity

AUGUST 9, 2016

SaaS Tattler Issue 91 - Is it the right time to upsell to your customer? They're an integral part of Customer Success, but they've always led to somewhat of a sensitive topic: Is now the time to upsell? How can I approach this while still maintaining my trusted, genuine relationship with my customer?

Upselling 57

Upselling SaaS Customer centricity Analytics 57

Lumoa

JANUARY 31, 2023

In This Article: Why do you need Customer Experience Management? Voice of the customer: where to start? In the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product, and HR. Share what you have done based on the feedback.

Customer Experience 165

Customer Experience Customer centricity Metrics Feedback 165

Win the Customer

JANUARY 20, 2020

This article will look at why a business should integrate live chat as well as AI to their eCommerce business as well as how to integrate them correctly to your eCommerce business. This also results in building more opportunities for upselling and cross-selling. The eCommerce boom has resulted in lots of competition.

Chatbots 159

Chatbots Feedback Surveys Sales 159

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

Totango

DECEMBER 20, 2023

All the while galvanizing internal collaboration across accounts and facilitating upsell/cross-sell opportunity and execution to grow our book of business. Data-oriented and customer-centric approach : Totango’s commitment to a data-oriented and customer-centric approach enhances user experiences and fosters long-term relationships.

Enterprise 115

Enterprise Customer centricity Benchmark Upselling 115

ClearAction

AUGUST 16, 2019

Is Your Customer Engagement Really Customer-Centric? Customer engagement can yield short-term or long-term rewards or penalties, depending on how customer-centric they are. Long-term rewards: uptick that sticks or increases organically — engagement fit the customer’s expectations and circumstances. “An

Customer centricity 48

Customer centricity Marketing Best practices Upselling 48

Lumoa

FEBRUARY 20, 2018

At the end, customer experience depends on the work of all departments: from customer service and customer success teams to marketing, product and HR. At the same time, committed leadership is essential to implement a comprehensive customer-centric approach. Here's a PDF summary of the article.

Customer Experience 141

Customer Experience Customer centricity Feedback Metrics 141

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. In the future, you may be able to offer them an upsell.

Customer centricity 107

Customer centricity B2C Upselling Enterprise 107

Totango

MAY 5, 2021

By measuring product experience, as a facet of customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way.

Customer Experience 118

Customer Experience Education Customer centricity Metrics 118

Quality Contact Solutions

JANUARY 27, 2022

The topic of increasing sales is so prevalent that thousands of books and articles are published. These clues will give you insight into the customers’ perception and allow you to edit scripting and have meaningful discussions with your team about what is important to discuss while selling. Increase Sales by Upselling.

Sales 98

Sales Upselling B2C Best practices 98

Totango

JULY 19, 2021

Be sure you look for the skills and qualities that will allow a customer success manager (CSM) to truly connect with customers. Support your team by focusing on building a customer-centric culture , and you’ll soon see improvements in your customer’s success, growth, and retention rates. . Customer advocacy.

Upselling 126

Upselling Feedback Surveys Customer advocacy 126

Totango

OCTOBER 6, 2020

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

Customer Support 112

Customer Support Customer advocacy Construction Enterprise 112

ChurnZero

DECEMBER 9, 2020

Higher Logic is an engagement platform provider and they share advice on how to grow a community and drive customer engagement along each stage of the customer lifecycle. Recommended read: How to Give Your Customer Success Team Superpowers. Recommended read: Proactive Customer Expansion Strategies. CSM Practice Blog.

Consulting 98

Consulting Consulting Best practices Upselling 98

Totango

MAY 7, 2024

If CS doesn’t have commercial conversations with healthy customers, they’re not setting Sales up to re-enter the conversation and potentially upsell. That way, both are incentivized to drive revenue through upgrades and expansions and optimize cross-sell and upsell motions. Use your words Talk to each other!

Sales 103

Sales Upselling Metrics Accountability 103

Totango

JULY 28, 2021

To help customers achieve desired outcomes, success managers may perform duties such as: Helping customers set measurable customer-centric goals. Assisting with customer onboarding. Coordinating resolution of customer support issues. Suggesting upsells. Promoting feature adoption and engagement.

Best practices 118

Best practices Management Brand ambassadors Upselling 118

Totango

AUGUST 13, 2024

At Totango + Catalyst, we made a strategic decision to challenge the script on revenue priorities, empowering customer success managers (CSMs)—those mostly intimately aware of customer needs and goals—to own core renewals, expansions, and upsells. Are you ready to unlock a new level of impact for your customer success team?

Management 101

Management Best practices Consulting Consulting 101

TechSee

MAY 29, 2018

With clear ROI demonstrated almost immediately upon implementation, C-level decision-makers and call center management have turned to visual engagement as an important stepping stone on their journey towards providing a digital customer-centric experience. Higher agent engagement. Enhanced agent knowledge.

Contact Center 95

Contact Center Call Center Best practices Customer centricity 95

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. So let’s start!

Customer Experience 107

Customer Experience B2C Journey mapping B2B 107

ChurnZero

JULY 29, 2022

This article was originally published on Forbes.com. Acquiring new customers is good. But keeping the customers you have is better. In fact, according to one source, increasing your customer retention by just 5% can increase your revenue by up to 95%. Incremental improvements lead to big gains.

SaaS 98

SaaS Customer centricity Upselling B2B 98

Totango

SEPTEMBER 29, 2020

It is the sum of the profit you make from your customers over time, rather than any single sales event, and it is the most accurate method of anticipating revenue in a customer-centric, Software-as-a-Service (SaaS) environment. Create a free trial account today and deliver value that keeps customers coming back to your product.

SaaS 110

SaaS Enterprise Metrics Upselling 110

Totango

MARCH 4, 2022

B2B customer service is often confused with B2B customer success, but they are not the same. Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. B2B Customer Success vs. B2B Customer Service.

B2B 98

B2B Customer Service B2C Interactive Voice Response 98

CustomerSuccessBox

SEPTEMBER 20, 2021

Lincoln Murphy is a leading customer success consultant, keynote speaker, and author. He posts regularly on customer success, customer experience, and customer-centricity and is a Growth Consultant focused on Customer-centric Growth. You’ll find a lot of interesting data-driven articles on their blog.

SaaS 64

SaaS Customer centricity B2B Best practices 64

ClearAction

NOVEMBER 5, 2017

Customer Experience Vision Silos Dictate Value Lynn Hunsaker. Does your vision for customer experience match your customers’ vision? If yes, then you’re on your way to customer-centricity, and the growth touted by customer experience management. Customers are the source of paychecks, budgets and dividends.

Customer Experience 69

Customer Experience Customer centricity Morale Finance 69

Totango

OCTOBER 20, 2020

By measuring customer experience, you can view how your clients interact with your product on a daily basis and the level of satisfaction they get with your service. Once these metrics are recorded, you can use this information to proactively engage customers and meet their needs in a more personalized way.

Customer Experience 90

Customer Experience Education Customer centricity Metrics 90

Totango

OCTOBER 25, 2022

Your customers will feel their best interests are being cared for, which, in turn, helps you achieve an improved customer retention rate. . Cultivate a Customer-centric Brand Image. A well-organized CS team helps you build a brand reputation for being customer-centric.

Best practices 101

Best practices Chief Customer Officer Customer centricity Sales 101

Totango

NOVEMBER 27, 2023

The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Analyzing extensive datasets to forecast trends.

B2B 98

B2B CRM Enterprise Upselling 98

Totango

AUGUST 12, 2020

The customer onboarding experience begins on day one with a set of big-picture goals that show your customer that your product is value- and results-focused. Every piece of customer data you can capture and analyze gives you a better chance of delivering value, no matter where it originates. Get the Whole Enterprise Involved.

SaaS 88

SaaS Upselling Enterprise Best practices 88

aircall

DECEMBER 9, 2016

If you set your ebusiness’ focus on the customer rather than your strict profit margin, then you can increase your bottom line through an improvement of the customer experience. This article will look into just how to do that, from a specifically ebusiness perspective. Why your ebusiness needs to encourage customer success.

Customer centricity 81

Customer centricity Customer retention Upselling Customer effort 81

Totango

SEPTEMBER 13, 2022

Promote customer engagement. Increase overall customer health for an improved customer retention rate. Build a brand reputation as a customer-centric business. These benefits make customer success playbooks invaluable for SaaS companies. How Do You Use Playbooks For Customer Success? Onboarding.

SaaS 93

SaaS Upselling Best practices Customer retention 93

Totango

AUGUST 18, 2022

One way to tackle these challenges is to utilize a customer onboarding checklist for your CS team that delineates all of the targets that need to be hit during this stage of the customer journey. In this article, we’ll cover what you need to know to create an effective onboarding checklist.

Journey mapping 99

Journey mapping SaaS Upselling Enterprise 99

Totango

OCTOBER 20, 2022

At other companies, CS managers may be assigned to follow up on sales during the customer onboarding phase. Customer success managers are critical at SaaS companies, where they help deliver results that promote subscription renewals and upsells. What Makes a Good Customer Success Manager? Persuasion Skills.

Management 97

Management Upselling Coaching Best practices 97

Totango

JUNE 1, 2021

This knowledge is essential to creating a customer-centered enterprise that can generate ongoing value for customers. Using Customer Success Data to Achieve Your Goals . The digitization of business has created a customer-centric economy dominated by subscription services and SaaS enterprises.

Enterprise 71

Enterprise Upselling Metrics SaaS 71

Totango

JUNE 12, 2020

With everyone scrambling to retain customers while simultaneously strategizing ways to attract new business, it pays to know what your customers want. The #1 way to be sure of customers’ needs is to employ a customer-centric focus across your company. Shared insight delivers the needed customer context.

Customer centricity 62

Customer centricity Upselling Customer retention Accountability 62

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer.

Advertising 98

Advertising SaaS B2C Best practices 98

CSM Magazine

DECEMBER 13, 2023

As a matter of fact, 49% of customers have left a brand due to poor customer service , as revealed in a study back in 2021. Note that most of these customers were once very loyal to the brands they supported. This highlights a significant issue: neglecting customer service. Recognize and reward exceptional performances.

Customer Service 52

Customer Service Upselling CRM Employee engagement 52

Totango

MARCH 12, 2021

We’ll also provide a customer journey map template you can adopt and adapt to optimize your customers’ experience and increase client retention. Mapping the Modern Customer Journey. The traditional customer journey had previously been viewed from the perspective of the seller. Cross-sell and upsell purchases.

Journey mapping 67

Journey mapping Upselling Metrics Customer retention 67