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Guest Post: Personalizing Email Templates for Improved Customer Relationships

ShepHyken

This week, we feature an article by Christopher Jan Benitez, a writer specializing in digital marketing and customer experience. However, many businesses still need help connecting with customers through this channel. They can help you execute your email campaign faster, but you can’t send them without personalizing them.

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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

She shares how customer experience is a valuable marketing strategy. If your business follows marketing best practices, you’re probably already implementing user research, collecting customer data, and targeting customers with personalized messaging. However, customer-centric marketing takes all of that a step further.

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Text Analytics in Customer Feedback: The CXO’s Secret Weapon

Lumoa

That’s where text analytics in customer feedback proves to be one of the most valuable tools for any business. In fact, a report from 2020 found 95% of senior marketing executives agreed that CX roles were essential for business growth. Careful and well-implemented text analytics can easily reveal dozens of improvement ideas.

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From AI to Analytics: 11 Disruptive Sales Trends of 2023

JustCall

The sales landscape is changing. It’s important for sales leaders to navigate their teams accordingly in order to stay ahead of the curve. Here are 11 sales trends you need to keep an eye on in 2023: 1. They are also measuring the success of their teams’ implementation and making adjustments as needed.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Leveraging Data Analytics and Machine Learning to Personalize Customer Experiences

Win the Customer

One of the most powerful tools experience professionals have at their disposal is data analytics and machine learning. The Role of Data Analytics Data analytics involves the systematic examination of data to extract meaningful insights. Segmentation is a fundamental aspect of personalization.

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How Customer Analytics Drives Informed Decision-Making

Global Response

Customer analytics allow you to take the customer data you’ve collected and assess , aggregate and analyze it to understand trends, make forecasts and better understand your customers. Here are four key ways can analytics support your business and how can you implement them.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.