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Sales & Marketing Gap Analysis: What is it?

JustCall

Does this feeling exist especially in the case of sales and marketing? You might have to perform a sales and marketing gap analysis, if yes. A well-thought-out sales and marketing gap analysis eliminates all the guesswork that goes into optimizing team performance and allocating resources.

Sales 52
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What is Voice of the Customer? [+ how to get data analysis]?

Lumoa

Organizations that analyze and act on their customer behavioral data outperform the market by 85% in sales growth, according to a 2021 study by Microsoft. From qualitative to quantitative information, actively soliciting feedback to passively analyzing user behavior, text analysis to interviews, VoC data collection can run the gamut.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Marketing 483
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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

For a business to flourish, it has to understand its customers well enough to market effectively to them. One of the best ways to do that is through a customer profile analysis. Even with such a simple explanation, it’s clear to see how conducting a customer profile analysis can result in business growth.

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The 2023 Customer Experience Management Value Index

In the complex ecosystem of CX tools developed for disparate use cases, metrics, and processes, Verint ranked as Exemplary through thorough analysis of product and customer experience in the Index. The Value Index is an assessment of how well vendors address buyers’ requirements for CX software and incorporates all criteria.

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How Omnichannel Sentiment Analysis Improves Customer Experience

Calltools

However, your company can always grow in this marketing area. One way to gauge your customers’ experience is through sentiment analysis during their interactions with your contact center. What is Sentiment Analysis? Sentiment analysis allows you to identify essential issues and take steps to remediate them.

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Forrester Finds AI Used in Marketing by Two-Thirds of B2B Brands

CSM Magazine

The digitisation of marketing has ushered in an era of unprecedented possibilities. AI, with its predictive analytics, personalisation capabilities, and data processing prowess, is fundamentally reshaping the landscape of B2B marketing. Enhanced Data Analysis : B2B marketers often grapple with vast amounts of data.

B2B 100
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.