The Top 50 Marketing Analytics & Data Analysis Certifications & Courses
Callminer
APRIL 19, 2020
Big Data represents a major opportunity for companies to turn all this readily available data into business intelligence and transform decision making.
Guest Blog: How Does AI Marketing Help Drive Customer Engagement?
ShepHyken
SEPTEMBER 15, 2017
This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.
Marketing 
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Webinar Preview: What Contact Centers Really Need - Big Analytics, not Big Data
Jon Arnold
OCTOBER 16, 2020
What began as an exploration of contact center reporting, soon became a bigger exercise in the ever-expanding world of Big Data, and that has inevitably taken me into the adjacent galaxy of BI – business intelligence. The cloud has changed everything, and that brings us to Big Data. The mind boggles.
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Deploying Big Data to Improve The Purchase Experience
CSM Magazine
MAY 20, 2021
Fine-tuning this part of your customer experience is best achieved through the use of big data. Developing and properly deploying data sets will provide you with a clear path forward to inspire your customers and improve the terms of purchase. Using modern data. Utilizing new data. Driving up engagement.
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite
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A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.
Prescriptive analytics: The way forward for Big Data
Hero Digital
FEBRUARY 20, 2020
In the past, you ran a predictive analysis on your customers to understand which ones are most likely to churn, and based on the results, you put in place retention strategies. A report from Global Industry Analysts projects that the market for prescriptive analytics will reach $1.6 The machine doesn’t just predict what will happen.
Big data 52
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How Big Data Analytics Is Gold for Call Centers?
Etech GS
JULY 31, 2019
Call centers generate data like no other department within a company. Information coming in from the outside, such as customer demographics, common questions, and favorite product features are gold mines for marketing, development, and customer engagement. As a bonus, it’s available indefinitely for future analysis and decision making.
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Leveraging Big Data to Fine Tune Customer Experiences
Avaya
DECEMBER 6, 2016
Whether you realize it or not, big data is at the heart of practically everything we do today. Billboard companies, for example, are now leveraging eye tracking and traffic pattern analysis to gauge interest among drivers. In today’s smart, digital world, big data has opened the floodgates to never-before-seen possibilities.
Big data 66
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Transforming the Customer Experience with Big Data
CX Journey
JULY 10, 2014
What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. You need a way to bring the data together in one place so that it can be analyzed in a sane way.
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8 AI Marketing Tools
JivoChat
FEBRUARY 16, 2022
Do you want to improve your marketing strategies? AI marketing tools can help you in different aspects, for example, to enhance the quality of your content, make data-driven decisions, analyze performance, have new insights, and much more. . What Are AI Marketing Tools? . Why Use AI Marketing Tools.
Marketing 52
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What AI Marketing Is and How It Can Help your Business
JivoChat
FEBRUARY 13, 2022
Have you ever heard of AI marketing? Artificial intelligence has been often used to help improve marketing results, for example, through web analytics tools. What Is AI Marketing? It’s implemented, for example, to collect and analyze data, enabling us to make data-driven decisions and to build customer profiles. .
Marketing 52
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7 Books You Need to Read to Ace Any Marketing Assignment
CSM Magazine
MARCH 20, 2023
Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. This method was used instead of traditional marketing techniques. How Brands Become Icons – Douglas B.
Marketing 52
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Guest Blog: The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?
ShepHyken
AUGUST 4, 2017
As Andrew Watson, Director of Customer Experience & Partner Marketing at Vivint, states “CX professionals have been pioneers in driving the digital backbone that now permeates the entire business ecosystem; inserting themselves into product development, policy making, marketing, operations and more”.
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How to Choose the Best Data Visualization Tools
Callminer
NOVEMBER 6, 2019
Big data is getting bigger with each passing year, but making sense of trends hidden deep in the heap of 1s and 0s is more confounding than ever. As metrics pile up, you may find yourself wondering which data points matter and in what ways they relate to your business’s interests. They do this through data visualization.
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Do You Use the Right Measures for Your CX?
Beyond Philosophy
AUGUST 15, 2019
Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . With 11 books on marketing and Customer Experience, our guest Don Peppers , bestselling author, blogger, business strategist, and acclaimed keynote speaker, joins us to share his wisdom on the subject.
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For Marketing, Digital Transformation Has Always Been about Data
Cincom
OCTOBER 14, 2020
For marketing, digital transformation has always been about data. Data has been the essential raw material used to identify market segments, market size, audience, buyer preferences, message content, contact qualification and all the other metrics and values required to market a product.
Marketing 52
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Fonolo Investigates: How Retailers are Using Customer Data to Gain a Competitive Advantage
Fonolo
OCTOBER 8, 2019
Big data is now used to address an increasing variety of business problems, from product launches to fraud and compliance. As retail contact center leaders gear up for the busiest time of the year, big data may be the last thing on their minds. Achieving this data-centric approach to CX may sound quixotic.
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92 Root Cause Analysis: Getting to the Heart of your CX Problems
Clarabridge
FEBRUARY 14, 2017
Root cause analysis means looking at all your data to find out what is really causing the problems that your customers are experiencing. Then, they used text analytics to review data from the maintenance logs of those planes. Because of this root cause analysis, the engineering team redesigned the headrest fastening system.
Engineering 53
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Fast and cost-effective LLaMA 2 fine-tuning with AWS Trainium
AWS Machine Learning
OCTOBER 5, 2023
These models can be used for question answering, summarization, translation, and more in applications such as conversational agents for customer support, content creation for marketing, and coding assistants. His research interest is in systems, high-performance computing, and big data analytics. Youngsuk Park is a Sr.
Scripts 96
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Guest Blog: 5 Ways To Leverage Technology For A Better Customer Experience
ShepHyken
NOVEMBER 29, 2019
The mobile app experience seamlessly integrates with pioneering technologies like artificial intelligence, augmented and virtual reality and big data analytics to offer engaging experiences. A better understanding of the customer with predictive analysis using AI and BigData.
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Demystifying Big Data's Next Conquest: Physical Security
Customer Interactions
JANUARY 23, 2014
Big Data is a big business. Companies everywhere are tapping into Big Data to transform themselves. Still, for all its notoriety, Big Data is hard to pin down. Ask 10 different experts what Big Data is and you’ll get 10 different answers.
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Why Technology Won’t Help You Understand Your Customers
C3Centricity
MAY 25, 2020
Technology is being blamed for disrupting businesses, but in most cases these companies have simply not adapted to this new data-rich world. If you're drowning in data, perhaps you have still not adapted to today's data-rich world. BigData #Analysis #Customer #CustomerUnderstanding Click To Tweet.
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6 Online Data Analyst Courses
JivoChat
JANUARY 31, 2023
There is where data analysis comes in, you can use the data your company has, and key performance indicators (KPIs) to indicate what path you should follow. For example, a company is about to launch a new product and the marketing is developing an email marketing campaign for that. Workload: 20.5
Analytics 75
75 Halloween Scares & Solutions for Marketing
C3Centricity
OCTOBER 12, 2014
So what does that have to do with marketing? Apart from the obvious effort of many companies to include the pumpkin shape, flavour or aroma in almost every product they make, at least in the US, marketing too has its scary moments doesn’t it? Developing and delivering integrated marketing. Global marketing.
Marketing 48
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DMG Consulting Releases 2019 – 2020 Workforce Optimization Product and Market Report
DMG Consulting
MARCH 9, 2020
DMG Consulting Releases 2019 – 2020 Workforce Optimization Product and Market Report. Who: DMG Consulting LLC, a leading provider of contact center, back-office and real-time analytics market research and consulting services. What: Releases 2019 – 2020 Workforce Optimization Product and Market Report.
Consulting 48
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21 Business Analysts & Call Center Leaders Reveal the Optimal Role of the Business Analyst in Call Center Operations
Callminer
SEPTEMBER 14, 2020
Bottom Line: The optimal role of a business analyst in call center operations is to improve the customer service experience by optimizing operations through trend and data analysis and identifying and implementing strategies based on the data to improve efficiencies within the call center. Andrew Tillery. MAPCommInc.
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The Future of Customer Experience in Banking in 2023
Lumoa
SEPTEMBER 30, 2022
According to PwC’s data, direct or digital banks now hold 20% of the market share, doubling since 2019. Large traditional banks hold around 42% of the market share, but community banks and other small institutions have suffered. Improving Products and Services Through Big Data.
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Exploring the Tech-driven Evolution of Cryptocurrency Exchanges
CSM Magazine
MARCH 1, 2024
The affect of technology on Solana’s price showcases how innovations can drive or stabilize the market value of such digital assets. Turning Customer Feedback into Future-ready Platforms In the ever-evolving cryptocurrency market, customer feedback is gold.
Finance 52
52 Root Cause Analysis: Getting to the Heart of your CX Problems
Clarabridge
FEBRUARY 14, 2017
Root cause analysis means looking at all your data to find out what is really causing the problems that your customers are experiencing. Then, they used text analytics to review data from the maintenance logs of those planes. Because of this root cause analysis, the engineering team redesigned the headrest fastening system.
Engineering 40
40 
Root Cause Analysis: Getting to the Heart of your CX Problems
Clarabridge
FEBRUARY 14, 2017
Root cause analysis means looking at all your data to find out what is really causing the problems that your customers are experiencing. Then, they used text analytics to review data from the maintenance logs of those planes. Because of this root cause analysis, the engineering team redesigned the headrest fastening system.
Engineering 40
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What a Customer First Strategy Means Post Pandemic
C3Centricity
AUGUST 17, 2020
Another study summarised on Forbes and run across 30 markets globally, shows that engagement has increased 61% over normal social media usage rates. Marketers are too busy building brands. With so much information available today, marketing is being challenged to demonstrate its ROI. Contact us Now.
2021: Emerging AI trends in the telecom industry
TechSee
FEBRUARY 1, 2021
This growth is expected to continue: the IoT telecom services market was estimated to grow from $2.90 This data is culled from devices, networks, mobile applications, geolocations, detailed customer profiles, services usage and billing data. billion in 2016 to $17.67 billion in 2021, at a CAGR of 43.6%. Virtual Assistants.
Revuze Launches a New Product Listing Optimization Tool For Marketplace Rankings
CSM Magazine
JULY 30, 2020
Revuze, an Israeli market research Startup, launches an eCommerce product listing optimization tool for marketplace rankings. Revuze has created an innovative solution to acing marketing research using AI technology to analyze product listings and track customer reactions. You can get a free demo of Revuze here. About Revuze.
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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees
Beyond Philosophy
JULY 4, 2016
I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Much of the digital transformation emphasis has been on technology (big data analytics and cloud, mobile apps, etc.)
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What Does “Data-Driven” Really Mean?
Hero Digital
APRIL 15, 2019
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Despite increased spending, many are failing in their efforts to become data-driven.
Analytics 64
64 You’ve Got Data? Well Don’t Start There!
C3Centricity
MARCH 15, 2018
A 2015 Capgemini and EMC study called “Big & Fast Data: The rise of Insight-Driven Business” showed that: 56% of the 1,000 senior decision makers surveyed claim that their investment in big data over the next three years will exceed past investment in information management.
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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise
Beyond Philosophy
DECEMBER 23, 2015
For many companies, the brand-appropriate customer experience spans across multiple channels and touchpoints, and it can involve internal groups such as IT, sales, marketing, operations, customer support, new product or service development, and product management.
Proactive Churn Prevention Promotes Customer Retention
Totango
JANUARY 26, 2021
Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. A churn analysis offers a tool designed precisely for this purpose. What Is a Customer Churn Analysis? How Do You Prevent Common Causes of Customer Churn?
Call Center Analytics : How To Take Your Business Intelligence To The Next Level?
NobelBiz
FEBRUARY 22, 2023
Contact center data plays a significant part in this growth, and the most successful firms make the most of this technology. As big Data for contact centers is bringing insights and business possibilities at every level of the organization if managed correctly. The analysis reports require little training to comprehend.
Analytics 52
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What Is Contact Center AI?
Balto
MARCH 29, 2023
Some common use cases for AI in the contact center industry include routine task automation, real-time language translation, customer interaction analysis, real-time quality assurance, and agent assistance and coaching. One example is when a banking customer wants to deactivate their credit card if they suspect it’s stolen.
Enable intelligent decision-making with Amazon SageMaker Canvas and Amazon QuickSight
AWS Machine Learning
SEPTEMBER 21, 2022
In the post Predict customer churn with no-code machine learning using Amazon SageMaker Canvas , we assumed the role of a business analyst in the marketing department of a mobile phone operator, and we successfully created an ML model to identify customers with potential risk of churn. QuickSight supports many data sources.
Metrics 80
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The Rise of Connected Devices and Behavioral Analysis: What it Means for Businesses Today
Clarabridge
DECEMBER 3, 2015
But this isn’t all bad –news—the use of connected devices means businesses can now build smarter marketing and engagement strategies, based on specific personalized details of each customer’s behavior and buying preferences. Connected devices and the challenge of Big Data.
B2C 40
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10 Unique Use Cases for Speech Analytics
Expivia
NOVEMBER 20, 2020
You would react to certain complaints or compliments, bring it to marketing, or finance, or product, and still, they might shoo you away. Generating Marketing Data. No longer are we looking at serving the customer with our call center, we are collecting that big data and sourcing it. Proactive Customer Service.
Analytics 98
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Accueil: Where and How Does Humanity Impact Customer Experience?
Beyond Philosophy
JULY 5, 2016
With the dramatic increases in digital transactions, distanced relationships, and marketing automation, this has become an increasing challenge. Most companies collect small and big data to do more targeted marketing selling, and use metrics like customer satisfaction, indices, NPS and/or CES to reward or punish employees.
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