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Guest Post: 5 Unexpected Uses for Customer Data

ShepHyken

Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. The usage goes far beyond personalized advertisement or targeting. It’s well-known that businesses use Big Data to target customers. Customer data makes our world client-oriented. Now they can do more.

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Top 10 Proven Strategies to Expand Your Small Business

CSM Magazine

According to statistics, around 60% of small businesses rely on digital marketing, whereas 90% use some form of advertising for promotion. Research and market analytics When growing your small business, check out the market. To conduct market research, you can use analytics. Also, look into your competitors.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Can act in real time, responding to advertising or incentives. Needs a bank’s product to support their activities (home purchasing, auto loans, etc.).

Banking 225
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21 Business Analysts & Call Center Leaders Reveal the Optimal Role of the Business Analyst in Call Center Operations

Callminer

For instance, to improve key call center metrics such as first call resolution , business analysts may recommend implementing speech analytics solutions to improve agent performance management. Successful call centers use analytics to help aid, streamline and maximize customer service and sales needs…”. AmraBeganovich. Kirk Chewning.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

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What AI Marketing Is and How It Can Help your Business

JivoChat

Artificial intelligence has been often used to help improve marketing results, for example, through web analytics tools. It’s implemented, for example, to collect and analyze data, enabling us to make data-driven decisions and to build customer profiles. . Have you ever heard of AI marketing? Increase ROI. Smart bidding.

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8 AI Marketing Tools

JivoChat

AI marketing is based on artificial intelligence that uses machine learning and collects big data to help you achieve your goals by making data-driven decisions. There are AI marketing tools of different types focused on SEO, analytics, copywriting, email marketing, and ecommerce, for example. Content analytics.