Influitive

NOVEMBER 16, 2016

People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. Account Based.

Accountability 85

Accountability Marketing Technology Customer Experience 85

Strikedeck

OCTOBER 15, 2020

Shari Srebnick talks about two fundamental approaches in Customer Success; Account and joint success plans.

Accountability 40

Accountability Customer advocacy SaaS Customer Experience 40

ClientSuccess

JANUARY 24, 2023

Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?

Metrics 89

Metrics SaaS Customer advocacy Accountability 89

Beyond Philosophy

MAY 31, 2016

Whether the “touch” is by paper, by a human being or by electronic or mobile means, organizations must offer consistent, seamless and positive experiences for customers. Service, especially, is often a major differentiator and lever for either customer advocacy or, if done grudgingly or poorly, customer defection.

Customer advocacy 279

Customer advocacy Chief Customer Officer Employee engagement Consulting 279

Kapta Customer Success

OCTOBER 9, 2023

Are you developing and capturing the voice of your customers for customer advocacy? More than 75% of B2B buyers consult three or more sources of advocacy before making a purchase decision, according to Gartner.

Customer advocacy 59

Customer advocacy B2B Consulting Consulting 59

SmartKarrot

NOVEMBER 30, 2023

In a recent Kaffeine & Karrots conversation, I had the pleasure of sitting down with Pragya Mishra, Head of Customer Success and Operations at Courseplay, to delve into the intricacies of account risk management.

Accountability 10

Accountability Management Customer advocacy Customer centricity 10

Influitive

FEBRUARY 4, 2021

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.

Customer advocacy 52

Customer advocacy Marketing Accountability Management 52

CSM Magazine

NOVEMBER 7, 2018

Findings of the UK customer satisfaction index (UKCSI) earlier this year revealed that the utilities industry found themselves with a customer satisfaction score of 74.4 out of 100, well below the all-sector average of 78.1. ” 3.

Telecommunications 221

Telecommunications Customer advocacy Chatbots Accountability 221

Talkdesk

APRIL 13, 2021

By partnering with leading customer experience consultancies to outsource administrative efforts, we aim to reinforce our commitment towards providing customers with a better agent and customer experience, and increased customer advocacy.

outsourcing 133

outsourcing Customer advocacy Contact Center Contact center software 133

CustomerSuccessBox

SEPTEMBER 30, 2021

Why Attend: Customers are at various stages of life cycle, adoption, maturity, plans and even expectation. Knowing what is the best action plan to drive customer success for each account takes years of experience and understanding. Webinar 4- Customer Success Strategy for an Economic Downturn. Why attend.

Customer advocacy 52

Customer advocacy B2B B2C SaaS 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts. Not all customers are made equal.

Accountability 10

Accountability Management Best practices Customer advocacy 10

ShepHyken

JUNE 28, 2019

As Bain & Company recently noted , AI-powered predictive technologies that can better match customer queries with employee skills will be able to “reduce costs, increase sales and saves, raise the level of customer advocacy, create more satisfying jobs, and keep talented agents engaged with the tasks where they are most proficient.”

Contact Center 277

Contact Center Self service Banking Airlines 277

CustomerSuccessBox

FEBRUARY 7, 2022

Delivering success to the clients by using the vendor’s product was never easier without the customer success software that tweaks all the essential paths of the buyer’s and customer’s journey from onboarding to customer advocacy and as well tracking the KPIs that resonate with the goals of the company.

Management 52

Management Customer advocacy CRM Upselling 52

ClientSuccess

NOVEMBER 24, 2021

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.

Marketing 52

Marketing Customer advocacy Customer centricity Best practices 52

Toister Performance Solutions

AUGUST 22, 2017

A question posted on the Inside Customer Service LinkedIn group recently caught my attention. Celeste Peterson, a Customer Advocacy Supervisor at Palo Alto Software, asked: What do you think are the most important metrics to track for a small customer service team? Palo Alto Software's Customer Advocacy Team.

Metrics 68

Metrics Customer advocacy Feedback Accountability 68

CustomerSuccessBox

JUNE 24, 2022

Covering some solid customer success strategies that can help elevate the customer retention process of your SaaS business thereby reducing churn and increasing the recurring revenue. Why you should invest in Customer Success? Customer Success is a core growth driver. Creating “aha” moment for customers.

Upselling 52

Upselling SaaS Customer advocacy Metrics 52

Nicereply

FEBRUARY 2, 2024

Customer Experience vs. Customer Service vs. Account Management While there are similarities with other customer-facing initiatives, you shouldn’t confuse customer success with other similar terms. You can use the insights to understand your customers and find ways to serve them better.

Education 59

Education Accountability Customer retention Journey mapping 59

Influitive

JANUARY 16, 2017

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Accountability 55

Accountability Marketing B2B Personalization 55

Strikedeck

MAY 24, 2021

Michelle Brown-Krier, in an interview with Vincent Manlapaz, discusses why organizations need a strong customer success vision to keep up with the competition.

Accountability 40

Accountability Management Customer advocacy SaaS 40

ClientSuccess

OCTOBER 22, 2019

As a CSM or customer success team manager, you’ve probably heard the term ‘customer advocacy’ tossed around a time or two. There’s no denying that this customer engagement trend is here to stay. The growth of customer advocacy has been a boon for customer success teams for a few reasons.

Customer advocacy 40

Customer advocacy SaaS Upselling Accountability 40

Influitive

MARCH 7, 2017

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects.

Accountability 45

Accountability Marketing B2B Sales 45

AskNicely

SEPTEMBER 4, 2018

AskNicely NPS software empowers teams with customer feedback on any screen: Salesforce (with full NPS dashboard, leaderboard, text analytics and reporting capabilities), mobile app (iOS and Android) and TV dashboard. Automate follow-up with at-risk accounts to boost retention. “The Best NPS Solution For Salesforce.”

Customer advocacy 60

Customer advocacy Feedback Customer retention Enterprise 60

ChurnZero

APRIL 13, 2021

To help drive recurring growth the CCO must focus on initiatives such as customer prioritization, customer retention, customer loyalty, customer satisfaction, as well as improving the customer experience. Create a customer-centric culture. Looking for a new role in Customer Success? Drive change.

Chief Customer Officer 98

Chief Customer Officer Customer centricity Customer advocacy Accountability 98

CustomerSuccessBox

AUGUST 10, 2021

And this is where customer health score come into the picture. At every stage, you need some kind of a health score to evaluate the status of the account and decide how you would engage with the account to take it ahead in the journey. Who Is Using a Customer Health Score? Increased Advocacy.

Customer advocacy 52

Customer advocacy Customer retention Benchmark Surveys 52

Vcaretec

JUNE 6, 2022

When you look holistically at the benefits of increased Net Promoter Scores (NPS®), Customer Satisfaction (CSAT) scores, the increased efficiency in an onshore environment, and the personal connection that’s able to be built with your customers - these are the ingredients that create amazing support experiences that drive customer advocacy.

Customer Care 89

Customer Care Wireless Telecommunications outsourcing 89

ClientSuccess

NOVEMBER 22, 2021

From checking in with clients during weekly calls to ‘scoring’ accounts in your CRM, customer sentiment drives many of the strategic projects and growth initiatives for your customers. But did you know sentiment management can also be a customer marketing focus?

Marketing 52

Marketing Customer advocacy Surveys Engineering 52

CustomerSuccessBox

MARCH 17, 2022

A Customer Success playbook is a list of proactive, and best practice actions that CSMs must perform! It is a series of tasks that can be delegated to an account or a group of users at different points of their customer journey to help them adopt your product successfully. Customer Advocacy Playbook.

Customer advocacy 52

Customer advocacy Upselling SaaS B2B 52

CustomerSuccessBox

MAY 31, 2021

The other responsibilities of a CSM includes- i) Account escalation ii)Periodic health check iii) customer advocacy iv) Renewals and upsells. To know more details about other key responsibilities of CSM, check out this blog – 6 Key Responsibilities of a Customer Success Manager in a SaaS Company.

Management 52

Management SaaS Customer advocacy Accountability 52

Totango

DECEMBER 6, 2021

A positive post-sale experience encourages customers to expand their use of a brand’s products, renew their subscriptions and become loyal brand advocates, referring new customers who will soon become loyal advocates as well.

SaaS 92

SaaS Journey mapping Best practices Customer advocacy 92

CustomerSuccessBox

FEBRUARY 28, 2022

Both the models (customer engagement and customer success), focus on a customer’s journey before acquisition through customer advocacy. Customer Success is all-encompassing and covers customer engagement under its umbrella. LAER model in Customer Success. Who owns the model?

Upselling 52

Upselling Customer advocacy SaaS Education 52

Amity

DECEMBER 21, 2017

Why not start with some Customer Success videos? 6 TED Talks That Are Surprisingly Relevant to Customer Success. 5 Powerful Videos That Spotlight Customer Advocacy. 2017 Rewind: Your Customer Success Playlist. Here are some pieces around aligning Customer Success and other teams.

Customer advocacy 107

Customer advocacy Best practices Metrics Sales 107

Tethr

JUNE 23, 2020

Including a customer-focused core value in your mission statement helps your entire team remain focused on staying customer obsessed. Preach this concept to your leadership, your team and your customers so you can hold your business accountable for delivering. Are customers a part of a company’s marketing message?

Customer centricity 64

Customer centricity Customer advocacy Surveys Sales 64

CSM Practice

FEBRUARY 24, 2020

The job of the customer success team entails myriads of responsibilities, including proper onboarding, increasing product usage, proactively managing accounts, customer engagements, and training , expanding and renewing accounts, and so on. 5. Advocacy Activity. 8. Net Revenue Retention Rate.

Metrics 59

Metrics Customer advocacy Customer centricity Customer effort 59

Outsource Consultants

OCTOBER 11, 2021

Odds are, your customer’s email address is already a key piece of information in their profile with your company. Whether they initiate their communication through an email option in their account dashboard or by emailing you directly, it’s critical to align the incoming message with the user’s existing information. Success Strategies.

Customer Support 117

Customer Support outsourcing Customer advocacy Contact Center 117

Beyond Philosophy

SEPTEMBER 6, 2016

Marketing consultant and author Robert Tucker has stated, “Companies are often so concerned about attracting new customers that they denigrate their unique value proposition to loyal customers.” showed that 80% of companies spend too much of their marketing budget on customer acquisition.

Consulting 186

Consulting Consulting Customer advocacy Sales 186

CustomerSuccessBox

MARCH 10, 2022

In order to do so, you need to roll out NPS and customer satisfaction surveys and collect the reviews. For customer advocacy, write case studies, and ask for referrals! Figure out the upselling opportunities and act upon customer retention. And get alerts whenever there is a need to pay attention to their accounts.

Management 52

Management Customer retention SaaS Customer advocacy 52

Amity

MAY 25, 2016

And if executives are using this data to report on progress, status of the business portfolio, assess risk and adequately project revenues, then that is yet another big problem for your Customer Success team. The Obvious: Account and contact information. The Opportunity-Based: Age of customer. Advocacy of customer.

Customer advocacy 63

Customer advocacy SaaS Big data Accountability 63