Influitive
NOVEMBER 15, 2022
Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation. Customer Engagement
CustomerSuccessBox
JANUARY 13, 2022
Providing constant value to the customers doesn’t automatically lead to them becoming your advocates. It is true to some degree but companies well versed in creating advocacy are treating it as a sales pipeline. Customer Success Owns Advocacy. customer marketing
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Tethr
MAY 2, 2022
Coach your call center agents to use these statements to increase customer advocacy. When you talk to a customer, you want to choose every word with care. Customer service agents may not always have the power to fix a customer service problem.
Influitive
NOVEMBER 16, 2016
People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. Account Based.
Strikedeck
OCTOBER 15, 2020
Shari Srebnick talks about two fundamental approaches in Customer Success; Account and joint success plans. Customer Success Customer Advocacy Customer Engagement Customer Experience Customers Onboarding saas
ChurnZero
OCTOBER 22, 2021
Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. But as you acquire more customers, you’ll no longer be able to passively manage these lead and brand-building sources. And that’s where advocacy programs come in.
Influitive
MAY 12, 2016
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Instead of “spraying and praying” broad marketing messages, ABM requires brands spend time crafting ultra-personalized campaigns targeted at specific accounts.
Influitive
JANUARY 16, 2017
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. They expect personalized, relevant experiences.
Influitive
MARCH 7, 2017
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. But these techniques won’t help you build authentic relationships.
Strikedeck
MAY 24, 2021
Michelle Brown-Krier, in an interview with Vincent Manlapaz, discusses why organizations need a strong customer success vision to keep up with the competition. The post Making an Impact During these Unprecedented Times – In an Interview with Michelle Brown-Krier, Director of Account Management at Refersion first appeared on Strikedeck | Customer Success Platform. Customer Success Customer Advocacy Customer Engagement Customer Experience Customers Onboarding saas
Mindtouch
FEBRUARY 7, 2017
Case in point, this week Apttus teams up with Oracle, Gainsight, and WalkMe to present on how to not only sustain, but grow your customer’s value (net negative churn) across the board, leaning heavily on customer advocacy. The post The Secrets of Net Negative Churn – Customer Advocacy appeared first on MindTouch Blog. Industry Trends Video Customer Success
Influitive
JANUARY 27, 2017
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If
Influitive
MAY 31, 2017
This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to effectively implement these ideas in your already-packed marketing strategy, there’s good news. The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit.
Education Services Group
MARCH 15, 2023
Voice of the Customer (VoC) programs are extremely valuable for collecting customer feedback and deeper insights into the health of your customer relationships. We owe it to our customers to close the loop! How does closing the loop make Customer Success more effective?
CustomerSuccessBox
MARCH 15, 2022
So let’s deep dive into Customer Success, Customer support and Account management. What is customer success? Influencing loyalty and customer retention. Amplifying the customer lifetime value. Client success manager and Customer Success Manager.
SmartKarrot
NOVEMBER 2, 2022
Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts.
Strikedeck
AUGUST 4, 2021
Helena Young, VP of Customer Success at League Inc, discusses the difference between customer success (CS) versus account management (AM) in an interview with Vincent Manlapaz. Also, how CS helps businesses reframe their perspective on achieving customer growth and success.
Influitive
AUGUST 24, 2016
Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it?
Strikedeck
NOVEMBER 19, 2019
Vincent Manlapaz, in an interview with Emilia D'Anzica, a Customer Success and Account Management partner at Winning by Design, talks about driving growth across the organization. Customer Success Customer Advocacy Customer Engagement Customer Experience Customers Onboarding saas
SmartKarrot
JANUARY 27, 2022
Ever since the emergence of marketing automation, there was always a desire to integrate sales, marketing, and customer success with a level of personalization. . Undoubtedly, this workflow automation comes in handy, but it is helpful only when you target the right potential customers.
Influitive
JULY 13, 2018
Looking to work your way into tough-to-crack ABM target accounts? Customer Marketers Customer References Marketing Leaders Referrals Sales Professionals Uncategorized ABM abm best practices abm campaign ideas ABM campaigns abm customer advocacy advocacy advocacy marketing advocate marketing program B2B advocates B2B marketing customer evidence customer reference customer referrals social proof
Influitive
AUGUST 24, 2016
Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it?
SmartKarrot
OCTOBER 12, 2022
It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. Customer account journey for B2B organizations can help with this. .
SmartKarrot
OCTOBER 13, 2022
The primary objective of a CSM (Customer Success Manager) is to promote and demonstrate value to its clients continuously. However, many companies have different strategies and approaches when it comes to who should own/lead account expansion and how involved CSMs should be.
Influitive
JULY 8, 2015
Watch Rob’s Advocamp presentation to learn his top four tips for turning customers into rabid fans—no matter how straight-laced your industry is. I think I was one of Influitive’s first customers. So, when Mark Organ asked me to do this presentation, I was trying to think of how I was going to do this with two dozen people giving presentations on customer advocacy. And so, I came up with this idea of advocacy potential.
Influitive
OCTOBER 26, 2015
Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. And how do you motivate your customers to consistently submit referrals without annoying them? That’s right, even this search-engine giant has its own referral marketing program , rewarding business customers for each new user they sign up for Google Apps for Work.
Influitive
MAY 19, 2016
According to the Myers-Briggs Type Indicator scale , CFOs and those who work in accounting or auditing fall into the ISTJ classification: they’re Introverts, Sensing, Thinking, and Judging people who are committed to responsibilities, organized and who logically analyze every situation. On the flip side, higher-level finance professionals like financial officers can also be extroverted and those who work in bookkeeping or accounting tend to be more Feeling than Thinking.
Influitive
FEBRUARY 4, 2021
In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.
ClientSuccess
JANUARY 24, 2023
Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?
CSM Practice
JANUARY 17, 2017
In the technology industry, Customer Success Management is a growing practice, alongside the increase in popularity of SaaS (software-as-a-service) as a software licensing and delivery model. As a result, the traditional customer-vendor relationship, which now mostly applies to on-premise solutions, has changed dramatically. In many ways, Customer Success has become synonymous to SaaS. The reality is that most on-premise companies don’t yet offer a Customer Success program.
Totango
MARCH 29, 2022
Customer success goes beyond just viewing and knowing data points about your customers, and checking in periodically. So how can companies get a grasp on designing and maintaining all customer journeys while taking proactive measures to scale retention and growth?
SmartKarrot
AUGUST 4, 2020
Role: Customer Success Manager Location: Boston, MA, US Organization: LinkSquares As a CSM, You will have to collaborate on customized strategic plans to drive business value through the LinkSquares platform.
Talkdesk
APRIL 13, 2021
Talkdesk offers advanced administrative services to help customers optimize their contact center. We continue to work closely with our customers to improve Customer Experience (CX) and achieve greater revenue. What are the benefits for Talkdesk customers?
SmartKarrot
AUGUST 7, 2020
Customer success departments have different structures in different companies. The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. Source.
SmartKarrot
MAY 29, 2020
Gone are the days when customer service used to be a one-time deal. These days, it is more like a mutual relationship, entitling to a customer lifetime value. Simply put, these customers are going to stick around with the company. The Stage of Advocacy.
SmartKarrot
JULY 8, 2020
Here are 11 such fresh-as-morning-coffee Ted talk customer success speeches from all around the globe. Another glimpse of Ted talk customer success is given by Tamekia MizLadi Smith as she adds, “How great it would be you were graced to collect data with compassionate care?
SmartKarrot
AUGUST 7, 2020
Customer success departments have different structures in different companies. The Director of Customer Success comes somewhere in the middle of the corporate ladder. Mostly they report to the Vice President of Customer Success or the Chief Customer Officer. Source.
ChurnZero
DECEMBER 14, 2022
The winners of 2022’s ChurnHero Awards, recognizing and celebrating ChurnZero customers who champion Customer Success with remarkable results, have been announced! Today, we’re proud and delighted to recognize the following Customer Success teams as 2022 ChurnHeroes.
Beyond Philosophy
MAY 31, 2016
Whenever this is surfaced, it’s useful to ask some relevant questions with regard to ultimate enterprise value, particularly the employee experience vis-à-vis the customer experience. What takes precedence, employees or customers? While these last two important questions may never resolve, the role of employees in leveraging customer loyalty behavior is far simpler to understand. We’re not saying choose your people over your customers. Blogs Customer Experience
CSM Magazine
NOVEMBER 7, 2018
Investing in overall brand experience for customers is one of the most important aspects of any business. By building a happy, loyal customer base that makes brand interaction easy and enjoyable, businesses can ensure that they have the edge over competitors. Findings of the UK customer satisfaction index (UKCSI) earlier this year revealed that the utilities industry found themselves with a customer satisfaction score of 74.4 Keep the customer informed.
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