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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

When we are talking to organizations in the sales cycle, we will often hear from SaaS companies that the customer success role is too complex, too critical, too deeply embedded in their internal operations to ever be outsourced. We are here today to say, with respect, they’re wrong. It’s kind of ironic because many (most?) Ill-defined KPIs.

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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. That nuance is derived from three underlying factors: Construct. It helps articulate the health of a SaaS business. Learn from three SaaS CEOs.

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The crucial nuance behind seven top Customer Success metrics for SaaS companies

ChurnZero

SaaS professionals who geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. That’s according to a landmark webinar we hosted last fall titled, “A Crash Course in Customer Success and SaaS Metrics” with Dave Kellogg and You Mon Tsang. It helps articulate the health of a SaaS business.

SaaS 52
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Are You Winning on Purpose?—The Creator of the “Net Promoter” Tells Us How!

Beyond Philosophy

Instead of complaining that people don’t use Net Promoter appropriately, Reichheld decided to present an alternative that’s an appropriate metric to hold people accountable. Reichheld also wanted it to be accounting-based because it is well regulated, and there are rules for measurement.

Airlines 273
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5 Signs That You Are Suited for a SaaS Account Manager

SmartKarrot

The account manager plays a pivotal role in any business. But over the course of time, the role has evolved with the rise of Software-as-a-Service (SaaS) companies. With this evolution, the role of a SaaS account manager has not been the same as that of an account executive.

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5 Ways to Optimize ‘Trial to Paid’ Conversion Rate with a Customer Success Tool!

CustomerSuccessBox

Use this analogy to explain your SaaS business model. For SaaS organizations, the purpose of a free trial is to obtain a customer. Improve account management proactively – Using real-time health measures, the team was able to forecast whether a client will churn or renew. Offer a short free trial period.

SaaS 52
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Customer Success Playbook Tips: Five Proven Tactics

Totango

Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. Similarly, your customer success team can piece SuccessBLOCs together to construct playbooks for your entire customer journey. Limit churn for a lower churn rate.

SaaS 88