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Customer Success vs. Account Management: Why Both Matter

Help Scout

When considering customer success and account management, it’s valuable to consider them as complementary teams rather than interchangeable groups or, worse, competitors. There are a few things that differentiate customer success from account management. What is account management? Key components of customer success.

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Be Sure Your CSM Team Has These 5 Playbooks

ClientSuccess

This playbook should include information on how to introduce the product/service, educate customers on key features, set expectations around timelines and communication, and develop action plans to ensure a successful onboarding process.

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The Agent Churn Cycle: Why It Happens and How to Prevent It

Callminer

It also removes the potential for any internal bias, offering both agents and managers the peace-of-mind they need to ensure they’re holding each other accountable. But when they’re left in the dark over best practices, product information, company updates and more, they’re unable to accurately portray themselves as a brand expert.

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Hopes and Dreams of a CSM

Education Services Group

Simplify reporting so I can quickly focus on my accounts. While I welcome new accounts in my Book of Business, a constant shuffle can disrupt nurturing relationships. Processes and Best Practices : Guiding Lights : Illuminate my path with Customer Success best practices.

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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

What’s more, this approach has a direct impact on renewal and upsell rates, making it a win-win for both your company and the customer. Teach customers about your product or service and invite them to participate in educational events. 8 Ways to Apply the Golden Rule in Customer Success. Embracing the Golden Rule in Your Operations.

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Understanding Your Customer Lifecycle in 2021

Totango

Now that we have an idea of what the customer lifecycle is, let’s take a closer look at each of its stages and how best practices combined with technology can help optimize the customer experience in each stage. Establish a relationship between your customer and their account manager. 7 Customer Onboarding Best Practices.

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How to Ensure Customer Success during Mergers & Acquisitions

CustomerSuccessBox

We’ll look at some of the different challenges that can arise, as well as the best practices for dealing with them, in this guide. Extra Resource: How to do Effective account transitions in Customer Success. Yet they are frequently taken into account. Drive a gentle upselling process.