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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Increasing online prospects, lead generation and sales.

B2B 365
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9 Uncomplicated Ways to Gain More Customers

Quality Contact Solutions

Therefore, it needs to contain as much content as possible to get high enough rankings with search engines like Google to ensure you are on the first page when someone searches for a product or service you offer. So, I’ll tie in Search Engine Optimization (SEO) here as well. It is vital to gain more customers. The punch line?

B2C 98
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Types of Lead Generation Services and Why You Need Them

OctopusTech

It works for both B2B and B2C industries. This tactic is perfect for both B2B and B2C companies. Inside Sales. Inside Sales is a method where you have a team of lead generation experts use tools like Linkedin and other online platforms to market your products directly to relevant people of relevant companies.

B2C 62
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What is Customer Success and Why is it Important?

Nicereply

This will simplify your B2C or B2B sales lead generation efforts since prospective clients will come to you with pre-established trust courtesy of the positive reviews by your happy customers. Account Management Like customer service, account management offers reactive support to customers on a case-by-case basis.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. Conclusion.

B2C 83
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3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). Longitudinal view” will allow analysis of individual response or account data over time (think tracking NPS of a B2B key account or high-impact customer over time). Fire away those ad hoc surveys!

B2B 90