Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

Customer Experience 129

Customer Experience Customer centricity Education Consulting 129

PeopleMetrics

FEBRUARY 25, 2022

Some touchpoints (like calling your support line to ask questions) involve customer service while others (like using your website to learn more and make a purchase) do not. An effective strategy takes both types of touchpoints into account, including those that do not involve direct interactions between customers and your employees.

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer centricity 14

Customer centricity B2B Surveys Feedback 14

ShepHyken

SEPTEMBER 7, 2023

He writes about designing a compelling customer experience process and training your team to implement it. The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Regularly update training materials based on customer feedback.

Customer centricity 334

Customer centricity B2C Feedback Upselling 334

JustCall

APRIL 5, 2023

The need for customer success management is fairly new and fast becoming pertinent. With an increasing number of B2B and B2C companies switching to subscription-based models, businesses are facing new challenges. Traditional customer support models will not cut it. What is customer success software, and why use it?

Management 52

Management CRM Analytics Customer retention 52

ChurnZero

JANUARY 4, 2024

“The landscape of customer success will shift significantly, with a heightened emphasis on commercialization,” says Growth Molecules founder and managing partner Emilia D’Anzica. It’s all about making our customer interactions smarter and more tailored – and I think that’s fantastic!”

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

Answer Dash

OCTOBER 15, 2018

One of my top takeaways from these discussions is the growing importance of formulating and managing marketing campaigns on a far more granular and customer-centric level. Prospects and customers need to be addressed through multiple touchpoints, using the appropriate content and delivered through the right channels at the right time.

B2B 76

B2B Marketing Customer Experience Benchmark 76

CrazyCall

OCTOBER 2, 2019

If that’s not the case then you have to start asking your customers what they would like to get help with. It might seem awkward or unprofessional to ask your own customers but, lo and behold, they will highly appreciate your effort. Start with high-paying and long-lasting accounts. Put to use customer feedback.

Customer Service 79

Customer Service Surveys Best practices Feedback 79

Lumoa

OCTOBER 31, 2018

Organizations will want quantitative justification of their investment in great customer service. Organizations will continue to look for more effective ways of gaining real-time customer intelligence rather than rear-view-mirror methods like surveys. Never underestimate the customers expectation in CX.

Customer Experience 64

Customer Experience Customer centricity Education Consulting 64

GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

Infinity

NOVEMBER 29, 2018

Create customer-centric content. Ideas that are new, but also more likely to resonate with your customers as, light bulb moment, they’re the ones who wrote it. Your brand’s social accounts are lighting up brighter than the Blackpool tower. It’s a huge success for both your brand and your customers. Forget me not.

Marketing 45

Marketing B2C Customer centricity Surveys 45

aircall

JUNE 30, 2021

That means that companies within this space must work extra hard to provide an excellent customer experience if they want to hold on to their market share. Companies geared toward providing professional services have a much longer sales cycle than B2C companies. As a result, their customer acquisition costs are also higher. .

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. upselling to the most loyal customers) Process changes (e.g. So let’s start!

Customer Experience 114

Customer Experience B2C Journey mapping B2B 114

SmartKarrot

JUNE 29, 2022

So ECX has significant crossover similarity to B2C but comes with its own set of challenges and priorities. How can you ensure a positive enterprise customer experience that enhances productivity and innovation? Customer experience is the most important facet of any business. Invest in Customer-Centric Technologies.

Enterprise 11

Enterprise Customer Experience B2B SaaS 11

ijgolding

NOVEMBER 13, 2018

VoC has been an invaluable tool in the B2C for many years. Today, it’s just as important for B2B businesses to be customer-centric. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. WHY VOC WORKS WELL FOR B2B.

B2B 74

B2B B2C Finance Automotive 74

Lumoa

MARCH 20, 2018

From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place. upselling to the most loyal customers) Process changes (e.g. So let’s start!

Customer Experience 64

Customer Experience Journey mapping B2C B2B 64

SmartKarrot

OCTOBER 12, 2022

Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers. Customer account journey for B2B organizations can help with this. . contact-form-7].

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants.

B2B 62

B2B Feedback B2C Enterprise 62

JivoChat

DECEMBER 5, 2021

The issue is that good customer service has another face and several elements that we don’t take into account when going to a physical store. What is good customer service? Providing good customer service is about focusing on meeting your customer expectations and going beyond that.

Customer Service 52

Customer Service Customer centricity Telemarketing Sales 52

Lumoa

APRIL 24, 2018

Peter Lavers Customer Experience and CRM Expert. NPS is NOT the answer to everything like some would have us believe - especially in corporate / B2B key account management where long-term trust and relationship quality are key. Creating a better business that delivers more value to customers is the real point. linkedin Why?

Consulting 135

Consulting Consulting Metrics Feedback 135

Netomi

FEBRUARY 28, 2022

Asia’s first fully digital telco, Circles.Life is focused on giving power back to the consumer, and is “revolutionizing the digital services industry through a customer-centric user journey.” A ccording to a recent survey from travel search engine KAYAK, travel ranks among the top reasons Americans want to learn another language.

Chief Customer Officer 64

Chief Customer Officer Customer centricity Technical Support Contact Center 64

Pointillist

APRIL 17, 2019

Digital Experience Platforms Pros and Cons Pros Cons Provides a broad set of tools for digital experience management, including content management, personalization, some analytics Complex suites requiring multiple products to be successful Support B2B, B2C, and B2E use cases Limited connectivity to other data sources (e.g.

Analytics 51

Analytics Journey mapping Multichannel Government 51

Amity

FEBRUARY 2, 2016

Are Your Customer Success Stories Being Heard? Communicating your customer's successes can be one the strongest marketing approaches there is. Exploring the Top 5 Benefits of Customer Success. Guest speaker, Jocelyn Brown, will discuss challenges that Customer Success teams encounter when their software business grows.

SaaS 80

SaaS Education Customer retention Sales 80