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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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Defining the Stages of the Customer Journey Map: Service

Education Services Group

Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. We’ve talked Awareness, Consideration, and Acquisition.

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Defining the Stages of the Customer Journey Map: Loyalty

Education Services Group

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever?

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Defining the Stages of the Customer Journey Map: Acquisition

Education Services Group

The moment a prospect becomes a customer, Customer Success steps into the spotlight. Not everyone does it exactly like this, but we’ve seen many a customer journey map in all our years helping businesses build them. I’m also sharing guidelines for journey map touchpoints along the way.

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Why You Need to Start Customer Journey Mapping

aircall

This article is part one of a two-part series on customer journey mapping. This first article will highlight the necessity of the practice. Customer journey mapping is a tool to holistically improve your customer experience and your bottom line. What is customer journey mapping?

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How to Create a Customer Journey Map and Improve CX

aircall

This article is part two of a series on customer journey mapping. The first article looked at the usefulness of the process for your business. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

When your customers enjoy more value, your product adoption rates rise and customer retention rates go up. This promotes success for your company as well as your customers. Set success goals for each stage of your customer journey map. Segment your customer database for personalized communications.