ShepHyken
OCTOBER 11, 2019
This type of effort likely has placed you on a challenging yet rewarding journey toward customer experience excellence. From my perspective, success in delivering memorable customer experiences begins with a deep understanding of the evolving wants, needs, and desires of the customers you seek to serve.
Beyond Philosophy
MAY 21, 2021
From white lies to spare feelings to great big whoppers that deceive people for ulterior motives, lying is a part of life and, unfortunately, Customer Experiences. Nir Eyal, author, consultant, and investor, created a two-by-two framework into different lying categories. Lying To Your Customers Is Not A Good Idea.
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Beyond Philosophy
JANUARY 9, 2021
We argue that designing these moments intentionally to help people make decisions that drive value for them and your organization is key to revolutionizing your Customer Experience in the post-pandemic era. Key Ideas to Improve your Customer Experience. Customer Experience Information & Resources.
Beyond Philosophy
OCTOBER 23, 2017
His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.
Beyond Philosophy
JULY 19, 2018
Your customers have one, too, and you can use it to get them to do what you want in your Customer Experience. Thaler and Sunstein, 2008, 2009). This way, if a customer has strong feelings about renewals, then they are still in control and won’t feel swindled, an emotion that does no Customer Experience any favors.
ShepHyken
NOVEMBER 6, 2020
This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. He shares the process of conducting consumer research and how to implement your findings into the customer experience. Whole Foods understands what drives their customers’ purchase behavior.
Beyond Philosophy
SEPTEMBER 9, 2014
How many times have you undertaken Customer research to discover what a Customer wants you to do to improve their Customer Experience only to discover when you implement this, it has no effect? Quite simply, on many occasions Customers don’t know what they want and will say the first thing that comes to their head.
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