CSM Practice

FEBRUARY 8, 2023

With the value of the software-as-a-service (SaaS) market estimated to hit $225 billion in the US by 2025 , the industry offers lucrative opportunities for tech entrepreneurs. Recent stats suggest over 90% of SaaS startups fold within three years due to the intensely competitive nature of the market.

SaaS 52

SaaS Metrics Advertising Upselling 52

Education Services Group

SEPTEMBER 15, 2020

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ Marketers regularly rely on email metrics because that data tells them who is ready to move down the funnel, and maybe even talk to a salesperson. That would be a valid question.

Metrics 52

Metrics Marketing Best practices Personalization 52

Anexa BPO

NOVEMBER 10, 2023

One of the biggest challenges for public companies is deciding if their shareholders will respond to customer experience (CX) metrics in earning calls. It can be a hard sell to convince executives and shareholders that CX metrics are tangible and impact earning potential. Support your findings with facts.

Metrics 52

Metrics Business Process Outsourcing Benchmark Customer centricity 52

Real Blue Sky

NOVEMBER 21, 2023

It’s a time when growth strategies of the past may no longer bring the same results, and the quest for sustainability can seem like an uphill battle. As we delve into five dynamic strategies for brand growth, we’ll explore how prioritizing customer retention can significantly boost profits.

Employee engagement 105

Employee engagement outsourcing Upselling Customer retention 105

CSM Magazine

MARCH 16, 2022

Not only that, but you also need to have a well-optimized marketing strategy to reach your target audience. In this article, we will discuss ten ways that you can optimize your mobile marketing strategy. The world is going mobile, and so are companies’ marketing strategies. Have a mobile friendly website.

Marketing 52

Marketing Advertising Accountability Sales 52

Lumoa

FEBRUARY 28, 2023

Your customers are a wealth of information on how you can improve your marketing, sales, and customer experience. We’ll explain how to create a customer feedback strategy that collects customer feedback and creates a smart action plan that drives business results. All you have to do is ask (and listen!).

Feedback 83

Feedback Surveys Metrics Customer Experience 83

JivoChat

FEBRUARY 14, 2023

When creating marketing strategies, a professional can base their decisions on data analysis. Instead of just guessing it’s possible to use previous market research, key performance indicators that the company keeps track of, and other valuable information to increase the chances of success. Workload: 2.5

Analytics 75

Analytics Marketing Abandon rate Metrics 75

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. The key metric here is churn. What Is SaaS Customer Engagement?

SaaS 96

SaaS Upselling Metrics Journey mapping 96

JivoChat

AUGUST 16, 2021

As a result, so are the marketing strategies that work for them. There are some common threads that run through successful ecommerce marketing strategies, though, and in this article, we’ll explore exactly what they are. Key Components of a Successful Ecommerce Marketing Strategy. Let’s get started!

Marketing 52

Marketing Accountability Sales Chatbots 52

Calltools

AUGUST 9, 2023

As such, it’s vital that business owners and call center managers carefully consider their lead management strategy and its effectiveness. Your contact center can benefit from increased conversions and customer retention with a strong lead management strategy. There are six critical steps in managing your leads: 1.

Management 96

Management Contact Center Customer retention Sales 96

SharpenCX

AUGUST 31, 2021

Your agents are concerned with their individual metrics and the day-to-day goals. Use the following list of metrics and key performance indicators (KPIs) as a guide for which metrics to show your executive team. Four Metrics to Show your Executive Team in your Call Center Dashboard: 1. Agent Satisfaction Metrics.

Call Center 128

Call Center Metrics Benchmark Contact Center 128

Fonolo

SEPTEMBER 14, 2021

Your call center’s customer service strategy dictates customer loyalty, agent satisfaction, and company growth. In fact, customer service is now seen as one of the main growth drivers for businesses, alongside sales and marketing. READ THE FULL GUIDE: Creating a Customer Service Strategy That Drives Business Growth.

Call Center 142

Call Center Customer Service Abandon rate Average Handle Time 142

CSM Magazine

JUNE 20, 2023

Are you ready to take your digital marketing campaigns to the next level? Keep reading for helpful tips and advice on how to use exceptional customer service as part of an effective digital marketing strategy! What is Digital Marketing Return on Investment? Personalization is also crucial.

Marketing 52

Marketing Customer Service Metrics Analytics 52

Lumoa

FEBRUARY 2, 2023

We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. The retail market is insanely competitive today. For this reason, CX depends heavily on your digital marketing. You can measure customer satisfaction through two metrics.

Customer Experience 94

Customer Experience Chatbots Surveys Journey mapping 94

ChurnZero

JULY 8, 2022

Cut to 2022, and the idea that a SaaS company could secure venture funding without investors digging deep into retention metrics seems comical, if not reckless. Net revenue retention (NRR) is taking center stage as the qualifying metric for determining the health of a SaaS business. Customer success owns a large portion of that metric.

SaaS 98

SaaS Metrics Customer retention Upselling 98

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

CSM Magazine

FEBRUARY 12, 2024

Businesses are continuously on the lookout for innovative approaches to enhance their customer outreach and engagement strategies. This traditional yet robust channel, when implemented with contemporary strategies, has the potential to significantly elevate customer relations and fuel business growth.

Contact center software 52

Contact center software Scripts Contact Center Consulting 52

ChurnZero

MARCH 18, 2022

With so many SaaS metrics floating around, and even more opinions on when and how to use them, it can be hard to know if you’re measuring what really matters. Leading SaaS expert, Dave Kellogg, and ChurnZero CEO, You Mon Tsang, sat down to answer all the questions you want to know about SaaS metrics like ARR, NRR, GRR, LTV, and CAC (i.e.,

SaaS 98

SaaS Metrics Enterprise Surveys 98

SharpenCX

NOVEMBER 17, 2021

Your customers do your marketing for you, spreading good words about your product and service. >> Read Next: What Metrics to Measure in your Contact Center to Save Customer Retention and Build Brand Loyalty. And that’s why this month we’re crushing on Spotify’s customer retention strategy.

Customer retention 145

Customer retention Personalization Accountability Customer Experience 145

SmartAction

OCTOBER 2, 2023

FORT WORTH, Texas, August 8, 2023 SmartAction, a leading provider of AI-powered virtual agents for customer-obsessed brands, is thrilled to announce the appointment of its dynamic go-to-market team, a strategic alliance aimed at accelerating new growth opportunities and bolstering customer satisfaction.

Marketing 74

Marketing Virtual Agent Customer centricity Sales 74

Infinity

MARCH 7, 2022

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year. Understanding this can give marketers a wealth of opportunities to tap into many more insights that they’ve been missing.

Marketing 52

Marketing Analytics Sales Metrics 52

JivoChat

JUNE 12, 2023

Setting up a social media strategy can be very helpful to make the most of what platforms like Facebook, Instagram, LinkedIn, and Twitter have to offer. Check out the article to learn more about how to develop a social media strategy that meets your needs. What Is Social Media Marketing? What Is a Social Media Strategy?

Marketing 75

Marketing Advertising Analytics Metrics 75

ProProfs Blog

JANUARY 7, 2022

To steer yourself towards success, it is essential to measure its product-market fit. Meaning: Whether there is a market demand for your product or not. Products whose value proposition satisfies the needs of a market and its potential customers are likely to experience success. But how do you measure product-market fit ?

Marketing 78

Marketing Surveys Customer retention Metrics 78

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. In the section below, we outline three strategies that every Customer Success team can use to increase their perception as a profit center. But Customer Success?

Metrics 98

Metrics Journey mapping SaaS Sales 98

Voiptime

JANUARY 2, 2023

We all know that success starts from developing a great and competitive product that meets customer demands and expectations, then investing in marketing and advertising, and afterward implementing a customer experience and customer retention strategy to keep revenue on a stable level and get resources for further growth and development.

Metrics 40

Metrics Sales Advertising SaaS 40

Lumoa

MAY 5, 2022

Most people understand the importance of creating great customer experiences —nevertheless, many struggle with the complexity of working holistically and long-term with a Customer Experience strategy. Customer Experience (CX) is far more than traditional customer service and marketing. In This Article: What is Customer Experience?

Customer Experience 110

Customer Experience Consulting Consulting B2C 110

Calltools

JANUARY 11, 2023

Despite its bad reputation, cold calling is one of the most effective marketing techniques that continues to deliver results. Ethical dialing practices and specific strategies can help your business improve cold-calling conversations. Strategies to Improve Cold Calling Conversions. Focus Training on Agent Metrics.

Telemarketing 52

Telemarketing Metrics Call Center Healthcare 52

Answer Dash

DECEMBER 7, 2019

Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. Let’s explore what customer experience means, and how to measure your key customer experience metrics. What’s Customer Experience?

Metrics 79

Metrics Customer Experience Surveys Feedback 79

aircall

JULY 25, 2022

Having fast and easy access to data is a real game changer: It provides your teams with precise information about the impact of their strategies. We’ve got a lot of experience helping SDR managers understand their team’s performance through numbers, so we’ve short-listed the eight metrics our clients and partners (and our own sales teams!)

Metrics 62

Metrics Sales Management Accountability 62

JivoChat

APRIL 16, 2023

All these sites have one thing in common (and it’s not that they start with A and E) - their strategy and international success. You need a strategy that considers all the different aspects of ecommerce, from marketing and product selection to payment processing and fulfillment. Aliexpress. trillion U.S.

Analytics 82

Analytics Engineering Advertising Sales 82

Fonolo

JUNE 8, 2021

Start by exploring our list of agent engagement strategies below. 5 Agent Engagement Strategies for Your Call Center. Given the repetitive nature of call center work and the metrics-based approach used to track performance, it can be challenging to keep agents focused and motivated. The Challenge of Driving Agent Engagement.

Call Center 133

Call Center Morale Contact Center Technology 133