Interactions

JUNE 5, 2019

Your Guide to the Customer Journey Map. It’s no question you should be looking to invest in it too, but customer experience can be a multifaceted and complicated journey and it’s challenging to know where to start. That’s where the customer journey map comes in. What is Customer Journey Mapping?

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Journey mapping Best practices Customer Experience Customer Care 54

Hero Digital

JUNE 4, 2019

According to Forrester , only 39% of CX pros are using customer journey maps to capture customer pain points, measure the right CX drivers, and align operational metrics with customer expectations. Why Create Customer Journey Maps. How to Make the Most of Customer Journey Maps. Remove Bias.

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Journey mapping Government Feedback Consulting 68

CX Journey

OCTOBER 15, 2015

At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps. Executives love data and metrics, right? Where do the data and metrics come from? You got your peanut butter on my chocolate!”

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Journey mapping Metrics Customer effort Customer Experience 66

CX Journey

APRIL 25, 2018

Are you mapping their experiences? What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. The output is not just a “pretty picture;” once the map is developed, it is meant to be a catalyst for change.

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Journey mapping Customer centricity Customer Experience Accountability 58

aircall

MARCH 27, 2017

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

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Journey mapping Accountability Customer retention Morale 82

CX Journey

NOVEMBER 21, 2018

Did you know that journey maps are more than a tool? I've written previously about 11 myths and mistakes about journey mapping: 5 Myths of Journey Mapping 6 Bonus Myths of Journey Mapping I should add one more myth, which is really the umbrella myth that likely encompasses all the others: Journey mapping is just a tool.

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Journey mapping Education Metrics Customer Experience 42

CX Journey

NOVEMBER 19, 2015

Image courtesy of Crack the Customer Code Have some questions about journey mapping? I recently sat down with Jeannie Walters and Adam Toporek for a Crack the Customer Code podcast on one of my favorite topics: journey mapping. How do you describe and define customer journey mapping ?

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Journey mapping Metrics Customer Experience 62

ChurnZero

JANUARY 6, 2022

Though Customer Success was originally regarded as a post-sale cost center, you can flip its narrative with the right metrics, positioning, and forecasting strategy. Choose Metrics that Emphasize Your Value. Changing the perception of Customer Success within your organization starts by evaluating your metrics. Not so much.

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Metrics Journey mapping SaaS Sales 98

ShepHyken

JULY 1, 2019

Focusing on metrics, training and AI is this author’s formula for delivering a better experience that gets makes customers want to come back for more. Six Steps to Successful Customer Journey Mapping by Natalya Bucuy. My Comment: Journey mapping is a powerful exercise that all companies should practice.

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Journey mapping Customer Service B2C Big data 298

CX Journey

AUGUST 13, 2015

Creating a customer journey map is an important first step when it comes to your customer experience transformation. So, it's no surprise, then, that the most important thing to do when mapping the customer journey is to do it from the customer's viewpoint, right?

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Journey mapping Feedback Customer effort Metrics 74

GetFeedback

AUGUST 14, 2019

Measuring just a piece of this journey can seem short-sighted or not as powerful as other CX metrics, like Net Promoter Score (NPS). CX shouldn’t ever be measured by one metric alone. Customers and their experiences are complex and nuanced, so there’s no perfect metric. It’s truly a win-win.

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Metrics Journey mapping Surveys Feedback 109

CX Journey

NOVEMBER 28, 2018

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. In order to be that catalyst, maps have to be actionable. Executives love data and metrics, right?

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Journey mapping First call resolution Metrics Analytics 34

ShepHyken

JULY 4, 2022

4 Strategic Approaches to Customer Journey Mapping by Jennifer Torres. My Comment: Journey Mapping is no longer an option. Perfect for those that haven’t gone through the journey mapping process. 15 Metrics To Track If You Want To Keep Your Customers Happy And Loyal by Forbes Councils Member.

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Journey mapping Customer Service Customer Experience Contact Center 173

CX Journey

JANUARY 12, 2016

I was honored to be asked to join MindTouch CEO Aaron Fulkerson for an AskMeAnything podcast on journey mapping; I could talk about that all day! Journey maps are such important tools to have in your CX toolbox. The main reason to journey map? And journey maps will help you understand.

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Journey mapping Metrics Sales Customer Experience 39

ClientSuccess

APRIL 25, 2017

3 Ways How to Build a Customer’s Perspective Journey Map. All customer success professionals have an idea in their minds about what the ideal customer journey map looks like. This means that customer success teams may have to rework traditional customer journey maps with an added element of the customer perspective.

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Journey mapping Customer centricity Best practices Metrics 40

CX Journey

JULY 7, 2015

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. Be sure to establish metrics to track performance of – and against – improvements.

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Journey mapping Coaching Feedback Customer Experience 68

CX Accelerator

AUGUST 19, 2019

It helps you, as a CX Manager, focus on the metrics that are important. They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. Now, how do you select which operational metrics you display on your dashboard? But take a step back.

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Journey mapping Metrics Telecommunications Sales 345

ShepHyken

MAY 16, 2022

Are You Tracking the Customer Service Metrics That Really Count? My Comment: We kick off this week’s Top Five roundup with an excellent article about the best customer service metrics. Yes, metrics matter. In addition to the traditional metrics, my take is that you should also measure customer behavior.

Customer Service 161

Customer Service Airlines Metrics Journey mapping 161

Bill Quiseng

NOVEMBER 1, 2023

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. And it’s the best emotional value in their experience, not your best customer journey mapping, Peak End Rule, NPS, CSAT, CES or other CX metric strategy of your experience.

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Journey mapping Customer Care Education Metrics 97

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

ClearAction

JANUARY 11, 2015

Metrics for Customer Experience Management. Metrics selection may be your most important decision for customer experience success. Metrics drive thinking and doing, because they communicate to executives and employees what matters most to the company, what will be visible to peers and the chain of command, and what will be rewarded.

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Metrics Customer Experience Management Journey mapping 119

Win the Customer

DECEMBER 11, 2023

Net Promoter Score (NPS) A fundamental metric, NPS reflects the likelihood of customers recommending your brand to others. Monitoring these metrics allows senior service managers to ensure timely and effective support, thus enhancing the overall customer experience.

Customer Experience 69

Customer Experience Management Journey mapping Customer centricity 69

Bill Quiseng

NOVEMBER 22, 2023

Many CX professionals have advocated CX as strategies such as AI, online, self-service, telephone, and face-to-face customer support, customer journey mapping, the Peak End Rule, NPS, CSAT, CES, or other CX metrics, and many innovative technologies to improvetheir customers’ experiences.

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Journey mapping Education Coaching Customer Care 97

Totango

MARCH 21, 2023

Identify metrics that drive impact Metrics are essential for customer success operations to thrive, and Katie highlighted NPS as a crucial organizational metric. Get started with customer journey mapping Establishing an effective customer journey map for your business can be a daunting task.

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Journey mapping Benchmark Metrics Surveys 80

ClearAction

NOVEMBER 18, 2017

8 Customer Experience Metric Silos Mask Momentum Lynn Hunsaker. Metrics selection can be the most pivotal decision you make in your customer experience management strategy. The trick to successful metrics selection is to connect the dots between cause-and-effect. That’s because what gets measured gets managed.

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Metrics Customer Experience Journey mapping Customer Care 67

ShepHyken

JANUARY 18, 2022

Process: Have a living playbook and a CX journey map. Some metrics may even lead to customer neglect. Thinking about how you can pinpoint which tools will allow you to best serve your customer base is mission-critical for growth-focused companies. Your team should know where they can find consistent and up-to-date answers.

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Journey mapping Average Handle Time Feedback Consulting 184

CX Accelerator

AUGUST 19, 2019

It helps you, as a CX Manager, focus on the metrics that are important. They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. Now, how do you select which operational metrics you display on your dashboard? But take a step back.

Journey mapping 182

Journey mapping Metrics Telecommunications Sales 182

CX Accelerator

AUGUST 19, 2019

It helps you, as a CX Manager, focus on the metrics that are important. They will want your customer satisfaction (or Perception) metrics such as NPS, CSAT, and CES shown overall and by journey stage. Now, how do you select which operational metrics you display on your dashboard? But take a step back.

Journey mapping 182

Journey mapping Metrics Telecommunications Sales 182

Education Services Group

APRIL 21, 2021

According to TSIA’s The State of Customer Success 2020 , operationalizing the customer journey is one of the six key elements of scaling CS. In our experience, as you’ll see below, journey mapping, success plans, and playbooks, are absolutely fundamental to this process. CS Journey Map. Let’s break that down a bit.

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Construction Journey mapping Customer retention Scripts 94

ShepHyken

APRIL 13, 2018

The reasons are obvious: surveys help your business understand the emotional and psychological factors that drive customer behavior and affect your metrics. CCW’s report confirms that the customer feedback survey remains a centerpiece of the “voice of the customer” strategy: 63 percent of respondents call it a priority.

Feedback 206

Feedback Contact Center Journey mapping Surveys 206

ChurnZero

APRIL 18, 2024

2: Customer journeys Analog / High-touch: Align metrics with account health by tracking performance through customer milestones. Digital: Set up consistent journey metrics (e.g. Resources to dig deeper: 5 Tips to Simplify Your Customer Journey Map.

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Journey mapping SaaS Metrics Engineering 52

ShepHyken

JULY 22, 2016

” Plot Out Customer Journeys. Another crucial part of remodeling your customer service core is to begin using a customer journey map, if you have not already incorporated it into your workflow. Furthermore, customer journey mapping is a good opportunity to search for potential holes in the service chain.

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Journey mapping Customer Support Feedback Surveys 180

Quadient

AUGUST 7, 2019

How insurance companies can decide on which CX Metrics to use. In most organizations, including insurance, it is difficult to get agreement on which metrics should be used to proactively monitor, measure and improve CX. This is further complicated when you consider that the range of possible CX metrics is extensive.

Metrics 52

Metrics Journey mapping Healthcare Marketing 52

Lumoa

JANUARY 27, 2023

Step 1: Map Out the Customer Journey A customer journey map is helpful in conducting an audit of the customer experience since it allows you to examine every part of that journey. Step 2: Identify Customer Pain Points A customer journey map can help you determine where you’re thriving and falling short.

Customer Experience 83

Customer Experience Journey mapping Customer Service Feedback 83

Eptica

JUNE 12, 2019

Outline objectives and success metrics As with anything you do, start from the beginning; always start with outlining why you’re launching a VoC program, what the objectives and desired outcomes are, and how you’ll measure success of the program. Key metrics for your business may have changed. What gives?

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Journey mapping Feedback Surveys Metrics 122

Totango

MAY 10, 2022

Engaging decision-makers in discussions about performance goals and metrics provides a transparent, objective basis to demonstrate product value. Use a customer journey map to structure your client engagement plan and identify success outcomes and best practices for each stage of engagement.

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Journey mapping SaaS Enterprise B2B 76

Hello Customer

APRIL 5, 2023

To locate where customers are experiencing friction, you need to understand the customer journey first. If you’ve already made a customer journey map, great! A customer journey map helps you visualize every interaction or experience your customers might have with your business. If not, we’ll recap it shortly.

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Customer Experience Journey mapping Metrics Feedback 52