article thumbnail

Customer Education in SaaS: Growing User Competence, Confidence, and Capacity for Change

ChurnZero

Customer education is why I live in a jungle. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education, and most positive actions: a desire for change. The same principle applies to customer education.

article thumbnail

Seven customer community building tips for SaaS CSMs

ChurnZero

There’s a closely held growth secret among large B2B professional services firms, like consultants, accountants and law firms, that Customer Success Managers (CSMs) might appreciate: The more relationships a client has across a firm, the lower that client’s flight risk.

SaaS 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Customer Success and customer education are your BFFs in uncertain times

ChurnZero

This is a guest article by Andrew Brown , content marketing manager, Northpass. . You can do that with an investment in Customer Success and customer education. . Where Customer Success and customer education fits in the equation . Ok, great, but where do Customer Success and customer education come into play? .

article thumbnail

What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.

B2B 82
article thumbnail

Customer education in SaaS: how to grow user competence, confidence, and capacity for change

ChurnZero

Customer education is why I live in a jungle. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education and most positive action: a desire for change. The same principle applies to customer education.

article thumbnail

ChurnZero Named Overall SaaS Category Winner in 2021 APPEALIE Awards

ChurnZero

2021 SaaS Awards Announced – APPEALIE Honors The Very Best In Software. APPEALIE has announced the winners of the 2021 SaaS Awards and ChurnZero is honored to be recognized for the fifth year in a row. 41 SaaS apps were recognized for their demonstrated excellence and customer outcomes. LiquidPlanner. Stack Overflow.

SaaS 98
article thumbnail

How can the Customer Success Manager consult and educate customers?

CustomerSuccessBox

The underlying theme for all of these is customer education. Research by TSIA shows that customer education can immensely enhance your retention. What is customer education? Customer Education is the training you give your customers that help them use and find value from your product. Why is customer education important?