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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). They are both ways of looking at the customer journey, but one concentrates on the front-end, customer experience and the other focuses on the back-end processes that drive those experiences.

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What Is Customer Segmentation? Definitions, Uses and Success Tips

Totango

This criteria segments customers based on how many licenses an account is utilizing out of the total number available, an important engagement metric. Customer health score is a metric that integrates a number of indicators to measure customer satisfaction and indicate whether an account is at risk of churn or on a path to retention.

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The definitive guide to customer experience management (CXM)

delighted

20 Customer Experience terms, definitions, and resources Delighted’s retail customer experience guide for 2020 and beyond What is digital CX? The digital customer experience journey ROI of Customer Experience can be measured: Build your case for ROX. At the end of the day, your goal is to improve your key operational metrics.

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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. TC : Yes, definitely. We didn’t use any special tool.

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The definitive guide to customer experience management (CXM)

delighted

20 Customer Experience terms, definitions, and resources. The digital customer experience journey. Your company could already be tracking core operational metrics that indicate overall business performance with customers. At the end of the day, your goal is to improve your key operational metrics. What is digital CX?

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Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. TC : Yes, definitely. We didn’t use any special tool.

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Customer Journey Analysis in 6 Easy Steps

Quadient

One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints. What is Customer Journey Analysis? An alphabet soup of terms has emerged in the customer journey mapping arena. What are the benefits of Customer Journey Analysis?