CSM Practice

MAY 13, 2020

CSM Practice conducted a weekly survey to observe potential improvements with how the crisis impacted SaaS companies and customer success management teams. We have compiled the results of our 4-week survey. We generated an overall analysis of the pandemic effects on Customer Success from around the globe.

SaaS 83

SaaS Surveys Upselling Customer retention 83

Totango

FEBRUARY 7, 2019

Know your customer, personalize your communications, and proactively work toward a mutual journey of growth, and you’ll find your retention process becomes as reliable as a well-worn marriage. Customer retention is about the promise of continued growth. Understand your customer’s journey. Define Your Customer.

Best practices 81

Best practices SaaS Customer retention Upselling 81

bold360 Blog

NOVEMBER 6, 2018

Like many companies today, the majority of your customer lifecycle marketing budget is probably focused on acquisition, so you have the resources you need during this getting-to-know-you phase. This is bad news, because acquiring a new customer costs, at a minimum, 5x more than the cost of retaining an existing one.

Upselling 209

Upselling B2C Customer retention Marketing 209

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

JustCall

MAY 14, 2020

But the operation that is facing the most critical hit is – Customer Retention. Customer acquisition has become more difficult than ever. And businesses have shifted their focus towards Retention. But are you still sticking to the old-fashioned customer retention strategies?

Customer retention 52

Customer retention Journey mapping Education Feedback 52

Lumoa

OCTOBER 20, 2022

A Good Customer Experience Builds Customer Advocacy. Customer experience is an important factor in determining customer loyalty. Companies that rank the highest in customer experience surveys also have the highest scores for customer retention. Happy Customers Means Higher Lifetime Value.

Customer Experience 122

Customer Experience Banking Customer retention Customer advocacy 122

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

CCNG

OCTOBER 19, 2022

Only 8% of their customers agreed. Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Forrester, 2016) The average email survey response rate is 24%. Acquia, 2019) 78.5%

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

Global Response

JULY 3, 2023

But customer relationships are essential to your business. Good customer relationships can: increase customer retention and decrease churn grow Customer Lifetime Value improve customer loyalty increase average purchase value and frequency improve NPS scores and word-of-mouth referrals reduce CAC and more!

Call Center 62

Call Center outsourcing Customer centricity Upselling 62

Totango

AUGUST 23, 2022

In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Post-sales interactions, starting with the customer’s onboarding experience and continuing throughout their relationship with your brand.

B2B 116

B2B Journey mapping SaaS Engineering 116

Global Response

FEBRUARY 26, 2024

Quality customer service matters; just look at the numbers: 83% of customers are more loyal to businesses that respond to and resolve their complaints. And by increasing customer retention by a mere 5%, companies raise their profits between 25% and 95%. Not all call centers are created equal.

Call Center 62

Call Center Customer Service outsourcing CRM 62

OctopusTech

JULY 21, 2023

Data of customers act as a lifeline for any business. Customer data nowadays is one of the most important types of data that are used by various businesses to optimize and improve their sales and marketing efforts. This will help companies to provide each customer with a personalized user experience.

Best practices 62

Best practices Management Upselling Sales 62

Totango

SEPTEMBER 20, 2022

This delivers customers more satisfying experiences, which promote higher retention, lower churn, and higher referral rates. A customer enablement program is a vital part of the customer landscape for B2B and SaaS companies that rely on customer retention for growth. What Is Sales Enablement?

B2B 83

B2B SaaS Education Brand ambassadors 83

Education Services Group

JUNE 4, 2019

Furthermore, existing customers are more likely to become advocates for your brand to help attract new customers, more likely to spend on new products, and more likely to spend more on cross-sells and upsells. That’s why customer communication is so important. Capture and Share Customer Success Stories.

Marketing 53

Marketing Best practices Upselling Feedback 53

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. Your net revenue retention for January is 111% ($30,000 ÷ $27,000).”

Metrics 94

Metrics SaaS Customer retention Construction 94

ProProfs Blog

APRIL 17, 2020

Customers always have so many options in the market to choose their desired product or service. Just in case they aren’t satisfied, they can opt for any of your competitors in the market. In short, your success relies on the fact that your customers don’t leave you. 5: Customer Satisfaction Score. #6:

Metrics 142

Metrics Customer retention SaaS Surveys 142

Totango

SEPTEMBER 13, 2022

Automate best practices that promote better customer experiences. Optimize customer onboarding. Promote customer engagement. Increase overall customer health for an improved customer retention rate. Build a brand reputation as a customer-centric business. Expansion of product usage through upsells.

SaaS 87

SaaS Upselling Best practices Customer retention 87

Totango

FEBRUARY 23, 2022

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important.

SaaS 111

SaaS Journey mapping Upselling Best practices 111

Totango

JUNE 4, 2021

The most basic way to do this is to address customers by name, a technique familiar with email marketing. However, today’s technology allows you to go much further with personalization by incorporating data about your customer’s profile and behavior. Use your customer journey map to plan events that trigger customized offers.

B2C 62

B2C Upselling Journey mapping B2B 62

CSM Practice

DECEMBER 8, 2019

At the same time, a 5% increase in customer retention rates can increase profits by up to 95%. Why Do Customers Churn? Understanding the numerous reasons for customer churn enables SaaS business to conduct better churn analysis, mitigate churn, increase customer retention, and consequently increase revenue.

SaaS 88

SaaS Customer retention Accountability Feedback 88

Nicereply

JUNE 8, 2022

The best kind of customer is a repeat customer. They’re so great that marketers have created an entire system for measuring, acquiring, and maintaining them. Here’s a clue: getting a new customer is 6-7 times more expensive than keeping an existing one. What Is Customer Lifetime Value? . Conclusion.

Advertising 52

Advertising Customer retention SaaS Feedback 52

Tethr

FEBRUARY 11, 2020

CX maps analyze customer behavior and customer/brand interactions across all touchpoints and channels. The maps are typically prepared in a visual form and include items such as the sales, marketing and branding processes of a business. Increase customer retention: An experience map never ends at the buying cycle.

Customer Experience 76

Customer Experience Analytics Customer retention Upselling 76

ProProfs Blog

DECEMBER 11, 2020

However, the intent of measuring customer satisfaction isn’t limited to managing it. There are other reasons why companies feel encouraged to use metrics to measure customer satisfaction, one of them being the ability to increase customer retention and loyalty. These can also help you in: Preventing customer churn.

Metrics 148

Metrics Abandon rate Surveys Feedback 148

JustCall

APRIL 5, 2023

When implemented correctly, CSM can: Preserve and increase a company’s revenue Increase customer advocacy Drive profitability as well as growth More importantly, customer success software can seamlessly integrate with your company’s existing CRM/help desk/social media management software to provide an in-depth view of the customer.

Management 52

Management CRM Analytics Customer retention 52

Lumoa

NOVEMBER 29, 2021

The people driving customer experience improvements are not always able to quantify the improvements in monetary terms (determining the ROI of customer experience). Our customer satisfaction increases – so what? Will it positively impact our market share? But the linkage to market share is somewhat complex.

Customer Experience 103

Customer Experience Metrics Feedback Banking 103

OctopusTech

MARCH 28, 2022

Customer success is to ensure that your customers get the maximum amount of satisfaction by using your products. It is to anticipate the challenges and questions of your customers and proactively provide answers and solutions to their problems. A customer success plan is a roadmap that is operated by your customer success team.

Feedback 62

Feedback Surveys Upselling outsourcing 62

ProProfs Blog

DECEMBER 21, 2020

Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Needless to say, customer retention is the core value for the growth of any business. Failing to Deliver as Per Customer Expectations. “

Surveys 148

Surveys Benchmark Feedback Sales 148

Nicereply

JANUARY 14, 2021

B2B marketers must now develop creative strategies to retain their customers even during the pandemic. The only certain thing is how most business owners, growth strategists, and start-up founders, are well aware of the significance of customer retention. You can’t bring back customers with random discounts.

Brand ambassadors 75

Brand ambassadors Customer retention Government Upselling 75

CSM Practice

JULY 6, 2020

To learn how to sell more to existing customers, we need to understand the changes that have taken place in the SaaS scene. Acknowledging the changing sentiment in the current market will make for better strategies for approaching customers. Buying power may have been reduced, but marketers are as active as ever.

SaaS 71

SaaS Upselling Accountability Sales 71

CSM Practice

JULY 6, 2020

To learn how to sell more to existing customers, we need to understand the changes that have taken place in the SaaS scene. Acknowledging the changing sentiment in the current market will make for better strategies for approaching customers. Buying power may have been reduced, but marketers are as active as ever.

SaaS 71

SaaS Upselling Accountability Sales 71

CSM Practice

SEPTEMBER 25, 2020

01:47 – Irit talks about the survey they did about the companies which reduced their forecast. 02:17 – Nick provides a context about Gainsight’s survey. 06:27 – Nick’s overview of cross-selling and upsell trends for existing customers. 08:27 – Irit’s survey about Pipeline Conversion and Subscriptions Model revenue impact.

Upselling 85

Upselling Surveys Chief Customer Officer Consulting 85

JivoChat

AUGUST 24, 2021

Consider that 78% of customers will do business with you again after a mistake if you have excellent customer service. CSAT (Customer Satisfaction) is a popular key performance indicator that enables you to track how satisfied your customers are with your products and services. Customer Retention Rate.

Metrics 59

Metrics Customer Service Upselling Average Handle Time 59

Nicereply

MAY 16, 2023

By the end of this post, you’ll understand why customer onboarding email templates are crucial for successful customer onboarding and have the tools to improve your process. It’s the first step in building trust and loyalty, and it’s a key driver of customer satisfaction and retention.

Upselling 52

Upselling Feedback Best practices Personalization 52

JustCall

APRIL 3, 2023

Client success is not just about solving the customer’s problems but also providing proactive support to help them get the most value from your product/service. According to data, “increasing customer retention rates by 5% increases profits by 25% to 95%.” ” The math and learning are simple.

Upselling 52

Upselling Metrics Best practices Customer centricity 52

CustomerSuccessBox

MARCH 10, 2022

So those businesses that believe to offer customer satisfaction, are likely to have loyal customers, repeat purchases, higher customer retention rates, and buyers who try newer products. In order to do so, you need to roll out NPS and customer satisfaction surveys and collect the reviews.

Management 52

Management Customer retention SaaS Customer advocacy 52

Enghouse Interactive

SEPTEMBER 24, 2021

Greater retention of customers. Over half (52%) of customers say they will leave a business if they experience poor service. Other research suggests that increasing customer retention by just 5% increases a business’s profits by between 25-95%. Making it easy to upsell and cross-sell.

Upselling 51

Upselling Entertainment Feedback Surveys 51