Customer emotions Examples Exercises Personalization 
Beyond Philosophy
MARCH 7, 2024
Hence, this breakdown of the 20 emotions that drive and destroy value exists to help with that understanding. Emotions are why people will say one thing on a survey and, in real life, do something else completely. You might be surprised to learn that often, in this exercise, we learn that companies do not always know what they value.
Beyond Philosophy
JUNE 13, 2024
Figure 1 The 20 Emotions That Drive or Destroy Value I have covered individual emotions before, so I won’t get into the details here. However, this graphic demonstrates that being specific about customer emotions is essential. Thinking about customer emotions as “positive” or “negative” isn’t enough.
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Beyond Philosophy
FEBRUARY 15, 2024
Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. Both are negative emotions.
Beyond Philosophy
APRIL 25, 2024
If you like the idea of the founder coming from humble beginnings or the tale of a successful person being self-made, it might be because you can relate to them. For example, my podcast partner’s research is in pricing, and he has found that participants think of price and quality as correlated. What Makes Stories Successful?
Beyond Philosophy
APRIL 11, 2024
Listen to the podcast: One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. Let me give you an example I was taught years ago in business.
Beyond Philosophy
OCTOBER 9, 2017
The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.
Beyond Philosophy
FEBRUARY 3, 2022
On a recent podcast, Anna called into the I’m In a Pickle feature to use their journey mapping exercise findings effectively. She also wants to know how to set up their Customer Experience improvement for success to be more customer-centric. Have you ever tried to change a habit, maybe about diet and exercise?
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