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The 5 Rules for Measuring and Managing Customer Emotions

Beyond Philosophy

The Five Rules for Measuring and Managing Customer Emotions. Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Ignoring emotion in your Customer Experience strategy is a big mistake and one you can’t afford to make. Click here to learn more.

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6 Key Factors to Improve Customer Retention

aircall

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

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Why Most Customer Experience Programs Fail

Beyond Philosophy

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. The symptom is a poor experience; the cause is their lack of Customer centricity.

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How Customer Emotions Can Build or Break Your Profitability

Kristina Evey

Those positive feelings are the drivers of customer loyalty. Lesson: Trust, safety, security, comfort, and happiness drive customer retention and loyalty and, ultimately, profitability. Now, we’ve looked at four main emotions – frustration, irritation, trust, and feeling valued. Keep It In Check.

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Unbelievable! Reviewers Blamed for Movie Flops!

Beyond Philosophy

This happens when executives and managers blame poor customer retention on marketing or an ill-trained sales staff. And it happens in everyday customer interactions. Emotional Signature is one of the building blocks of a customer-centric strategy that leads to better customer experiences and greater value for a company.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Once you recognize the type of Customer currently in your experience, you have a set of appropriate responses that best appeal to that Customer Type. This customization requires a great deal of emotional intelligence and training in your Customer-facing employees.

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Putting the Power of Your People to Work

Beyond Philosophy

Now that you have recruited the right people, it is essential that your training builds upon these innate skills to evoke the emotions you want in your experience. This training, however, depends on the fact that your senior management team has agreed upon a specific emotional experience they want for their Customers.