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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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6 Best Practices to Ensure Customer Success During COVID-19

CSM Practice

And as we collectively work together to lower the curve, we would like to provide some guidance based on best practices to smoothen customer journeys during the Coronavirus pandemic. 1. Be Customer-Centric. Apart from downsizing, your customers may have adapted to the situation by changing their business goals.

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Everything You Need to Know About Customer Advisory Boards

ClientSuccess

But for other departments and groups within your company – and, indeed, for customer success as a function – feedback and advice from customers can be crucial to determining the future state of your organization and product. . Webinar: Why You Need a Customer Advisory Board. Toolkit: Customer Journey Toolkit.

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The top 2024 customer success trends predicted by industry experts

ChurnZero

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people.

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Event-led Engagement Platform Airmeet raises $35M USD Series B Funding

CSM Magazine

Our mission has always been to focus on engagement and assist businesses with scaling their customer engagement through multiple interactive event formats,” said Lalit Mangal, co-founder of Airmeet. Airmeet enjoys immense support and favorable feedback from the user community, placing their NPS and G2 Crowd ratings among the industry’s best.

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How Online Communities Create Customer Advocacy and Retention

ChurnZero

After all, whether you like to admit it or not, customers tend to trust their peers much more than your brand. Given these evident benefits, it’s easy to see why customer advocacy is a hot topic in the SaaS industry at the moment. . Before we go any further, what exactly is customer advocacy?

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Top 10 Must Attend Conferences in 2020 for Customer Success Professionals

ChurnZero

SaaStr is the largest community of SaaS executives, founders, and entrepreneurs in the world and they are brought together at their flagship event – SaaStr Annual. With 12,500 attendees, 250 speakers, 200 sponsors, their missions is to provide the SaaS community with unparalleled access to the top minds in SaaS.

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