Totango

JULY 24, 2020

The digitization of business has changed the way SaaS and subscription enterprises derive value from their customers and given rise to a mutually beneficial model. The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for.

B2B 62

B2B Enterprise Best practices Upselling 62

Totango

JANUARY 22, 2024

At the intersection of product, customer, and business insights, CS is uniquely positioned to steer businesses through these changing environments. 2024 will be a pivotal year for business leaders to lean into CS as a core C-suite partner for defining strategy and the path to growth. Retention is the new acquisition.

Enterprise 94

Enterprise SaaS Engineering Technical Support 94

Nicereply

NOVEMBER 23, 2023

Meeting these demands isn’t just a strategy; it’s essential for building trust and growing your brand. But staying focused on customer satisfaction can be tough with so many daily tasks and goals. Addressing satisfaction proactively keeps customers onboard. So, how can we keep this critical aspect front and center?

SaaS 59

SaaS Feedback Brand ambassadors B2B 59

ChurnZero

MAY 3, 2022

“Customer Success managers are beginning to realize there is no ‘easy’ button,” says the SuccessCOACHING team, the training arm of SuccessHACKER. Start with: CSM Mastermind: Sharing Customer Feedback Effectively. CSM Mastermind: Handling High-Risk Customers and Preventing Churn. 2: CSM Practice.

Journey mapping 98

Journey mapping Customer centricity SaaS Education 98

Totango

FEBRUARY 6, 2020

The rise of the recurring revenue business model has placed the customer in control of their business partnerships. Customer value is now achieved over repeated cycles of renewal, and the customer can walk away whenever they see fit. This lets you anticipate customer needs and continually provide value: Access to Customer Data.

Enterprise 92

Enterprise Customer centricity Metrics Upselling 92

Totango

MARCH 4, 2022

Despite their differences, however, they do share an intimate relationship – you need strong customer service to achieve customer success. In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. What is B2B Customer Service? Lost passwords.

B2B 91

B2B Customer Service Interactive Voice Response B2C 91

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. What were the main challenges you found when implementing a digital strategy? .

Journey mapping 110

Journey mapping Accountability Marketing Metrics 110

SmartKarrot

APRIL 4, 2022

Customer-centricity is important for any organization’s culture. Customer-centric DNA means the person needs to have the qualities or features that fundamentally keep the customer at the center of every action. A customer-centric DNA is when the focus of your company is customer success.

Customer centricity 10

Customer centricity SaaS B2B Employee engagement 10

GetFeedback

MAY 4, 2018

The more we automate business processes, the more we lose sight of our customers. It’s a reality in SaaS and practically every industry in the world. Though technology has undoubtedly made our jobs easier and improved the overall customer experience , it’s also distanced us from the people we serve.

Customer centricity 68

Customer centricity Feedback Surveys SaaS 68

ChurnZero

FEBRUARY 21, 2022

That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. What is a customer advisory board? What are the benefits of a customer advisory board?

SaaS 98

SaaS Feedback Advertising Customer centricity 98

Totango

SEPTEMBER 13, 2022

Customer Success Playbook Strategies: Mapping a Path to Winning Outcomes. A customer success playbook maps out a game plan you can use to automate successful outcomes for your clients. We’ll walk you through a five-step strategy to promote customer success using playbooks. Limit churn for a lower churn rate.

SaaS 86

SaaS Upselling Best practices Customer retention 86

ChurnZero

JANUARY 18, 2024

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

Chief Customer Officer 52

Chief Customer Officer SaaS Sales Upselling 52

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. What were the main challenges you found when implementing a digital strategy? .

Journey mapping 84

Journey mapping Accountability Marketing Metrics 84

Totango

FEBRUARY 6, 2020

The rise of the recurring revenue business model has placed the customer in control of their business partnerships. Customer value is now achieved over repeated cycles of renewal, and the customer can walk away whenever they see fit. This lets you anticipate customer needs and continually provide value: Access to Customer Data.

Enterprise 62

Enterprise Customer centricity Metrics Upselling 62

Totango

OCTOBER 13, 2020

When your customer success efforts deliver customer satisfaction, they need a platform to shout it to their peers. When you turn the spotlight onto your customers and make them look successful, they will most likely give you positive feedback. Gather Customer Sentiment Regularly. Customers Are the Best Advocates.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

Totango

NOVEMBER 5, 2021

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. What were the main challenges you found when implementing a digital strategy? .

Journey mapping 62

Journey mapping Accountability Marketing Metrics 62

ChurnZero

JANUARY 4, 2024

It’s an exciting time to be in customer success. New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization.

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

ChurnZero

MAY 3, 2022

“Customer Success managers are beginning to realize there is no ‘easy’ button,” says the SuccessCOACHING team, the training arm of SuccessHACKER. Start with: Becoming Customer-Centric (playlist) : How to champion CS within your organization. Start with: What is Customer Experience?

Journey mapping 52

Journey mapping Customer centricity SaaS Education 52

ChurnZero

FEBRUARY 21, 2022

That’s where a customer advisory board (CAB) can come into play. Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. What is a customer advisory board? What are the benefits of a customer advisory board?

SaaS 52

SaaS Feedback Advertising Customer centricity 52

ShepHyken

AUGUST 4, 2020

How to Balance Technology with the Human-to-Human Customer Connection. They discuss strategies for building a customer-centric culture by balancing empathy and human connection with digitization and technology. You can’t have a customer-centric culture without putting actual customers at the center of your business.

Customer centricity 58

Customer centricity SaaS Technology Enterprise 58

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Super-charging Customer Acquisition.

Advertising 98

Advertising SaaS B2C Engineering 98

Totango

AUGUST 18, 2022

A Customer Onboarding Checklist for Successful CS Teams. A lot goes into crafting the ideal onboarding process for SaaS products. You need to clearly demonstrate the ins and outs of your software to ensure your customers know how to use it and how to employ it effectively in the pursuit of their enterprise’s unique needs and goals.

Journey mapping 92

Journey mapping SaaS Upselling Enterprise 92

CustomerSuccessBox

JUNE 13, 2022

We already knew that customer-centricity is critical for any SaaS company’s success. However, there are other aspects to being a customer-centric company. Many businesses claim to be customer-centric, yet they don’t really comprehend the concept. Segmentation of Customers.

Customer centricity 52

Customer centricity SaaS Analytics Customer advocacy 52

CSM Magazine

OCTOBER 18, 2022

Calabrio , the workforce performance company, has hired Dave Orstad as SVP professional services and support, reinforcing the organisation’s customer-first culture. Orstad will spearhead Calabrio’s global professional services and customer support teams. About Calabrio. Calabrio is a trusted ally to leading brands.

Customer Service 52

Customer Service Customer centricity SaaS Analytics 52

CSM Magazine

NOVEMBER 9, 2022

Calabrio continues to embrace a customer-first culture to lead customer understanding and experience design in the SaaS space. He will also help translate Calabrio’s own end-user feedback into the product roadmap and act as a resource for sharing customer challenges and opportunities across internal Calabrio departments.

Marketing 52

Marketing Customer centricity SaaS Contact Center 52

CustomerSuccessBox

APRIL 19, 2022

One of the key drivers for growth in the B2B SaaS industry is the customer success based business models. So, as an enterprise, you’d require an ‘ Enterprise Customer Success Management ‘ system in place! It is a real game-changer to get constant feedback from the actual end-user. SaaS is the future.

Enterprise 52

Enterprise Management B2B SaaS 52

CSM Magazine

OCTOBER 18, 2022

Calabrio , the workforce performance company, has hired Dave Orstad as SVP professional services and support, reinforcing the organisation’s customer-first culture. Orstad will spearhead Calabrio’s global professional services and customer support teams. About Calabrio. Calabrio is a trusted ally to leading brands.

Customer Service 52

Customer Service Customer centricity SaaS Analytics 52

SmartKarrot

APRIL 5, 2022

SaaS companies undergo a dynamic learning process. Though every SaaS founder is in the game to solve certain problems, they might make some mistakes along the way. However, it is tough to make the cut, and hence many SaaS startups fail due to bad strategy, planning, and miscommunication. Bad Market Research.

SaaS 11

SaaS Feedback Metrics Upselling 11

ChurnZero

APRIL 8, 2020

After all, whether you like to admit it or not, customers tend to trust their peers much more than your brand. Given these evident benefits, it’s easy to see why customer advocacy is a hot topic in the SaaS industry at the moment. . Before we go any further, what exactly is customer advocacy?

Customer advocacy 81

Customer advocacy Journey mapping SaaS Gamification 81

Squelch

JULY 23, 2019

In part two below, we explore how customer success has evolved as SaaS and other subscription-based companies increase in popularity and what being customer centric truly means. How has the role of customer success evolved with the rise of SaaS companies?

Customer centricity 53

Customer centricity SaaS Chief Customer Officer Sales 53

CustomerSuccessBox

APRIL 5, 2022

I’m a buyer too, the customer experience influences my buying decisions, and why not others right? With a software as a service (SaaS) model, it’s just not enough to initiate the one-time sales and be done with it. It takes continuous renewals and a need to increase customer lifetime value as well. What is customer enablement?

Customer centricity 52

Customer centricity SaaS Metrics Customer retention 52

SmartKarrot

AUGUST 10, 2020

They didn’t have the feedback channels we do today. Many viewed customers as revenue generators, not sources of valuable information. The concept of involving customers in the development of new products didn’t formally exist. In short, very few businesses of the past were customer centric.

Customer centricity 10

Customer centricity SaaS CRM Feedback 10

CustomerSuccessBox

APRIL 6, 2022

The customer success (CS) team is critical in today’s customer-centric economy. The purpose of the team is to keep your hard-won clients and help them grow by strengthening the customer relationship. This results in higher customer satisfaction, which lowers churn and improves renewals. Collect Feedback.

Customer centricity 52

Customer centricity Journey mapping Feedback Government 52

Solvvy

JULY 13, 2022

Customer service automation can help you overcome other customer support challenges. A growing Software as a Service (SaaS) business where employees divide time between customer service tasks and other responsibilities, for example, may suddenly find there aren’t enough hours in the day to get everything done.

Customer Service 90

Customer Service Chatbots Self service Customer Support 90

CustomerSuccessBox

SEPTEMBER 15, 2021

Customer success isn’t that complicated. In simple words, SaaS customer success expert Lincoln Murphy says, Customer success is simply ensuring that your customers achieve their Desired Outcome through their interactions with your company. Suggested Read: ROI of implementing Customer Success.

outsourcing 52

outsourcing B2B SaaS Feedback 52

CustomerSuccessBox

DECEMBER 1, 2021

Customer success, as we know, is a holistic approach to delivering the maximum possible value to customers. More than a strategy, it’s a mindset that businesses embrace to gain a competitive edge in their industry. Active listening helps you build deep emotional connections with customers.

SaaS 52

SaaS Customer advocacy Feedback Surveys 52

Satrix Solutions

FEBRUARY 12, 2020

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers.

B2B 78

B2B Feedback Consulting Consulting 78