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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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The indispensable role of Customer Success in B2B SaaS with ChurnZero CEO You Mon Tsang

ChurnZero

To dig into what makes CS indispensable to SaaS, ChurnZero CEO You Mon Tsang joined the Digital Disrupted podcast. Customer Success is the team that makes sure customers are onboarded and welcomed, that they are adopting the service and product the way you expect them to, that they renew at the right time, and maybe even expand.

SaaS 52
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The indispensable role of Customer Success in B2B SaaS with ChurnZero CEO You Mon Tsang

ChurnZero

To dig into what makes CS indispensable to SaaS, ChurnZero CEO You Mon Tsang joined the Digital Disrupted podcast. Customer Success is the team that makes sure customers are onboarded and welcomed, that they are adopting the service and product the way you expect them to, that they renew at the right time, and maybe even expand.

SaaS 52
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Understanding the Real Impact of Improving Customer Retention

ChurnZero

Did you know: For every 1% increase in revenue retention, a SaaS company’s valuation increases by 12% after five years? This was just one of the takeaways from our well-attended webinar this week on- Understanding the Real Impact of Improving Retention and Customer Success Best Practices. Upcoming Webinar. Q&A Recap.

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Women in Power: 11 CX Leaders You Should Start Following

JustCall

With her expertise in employee and customer understanding, retention, satisfaction, engagement, and experience design, Annette is helping companies across the globe deliver better experiences for all their stakeholders. Sue Duris is a customer experience and marketing leader with over 20 years of experience in the B2B sector.

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What Is Support-Driven Growth?

Help Scout

We’ve seen tremendous success with it at Help Scout since formalizing the initiative earlier this year, and we’re excited to share those results with you now — and hopefully spark a broader conversation about how Support-Driven Growth can benefit a range of customer-centric businesses. What is Support-Driven Growth?

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Ecommerce Outsourcing 101: A Comprehensive Step-By-Step Guide in 2023

JivoChat

Finally, many companies are outsourcing customer service support to maximize customer satisfaction while reducing costs associated with providing effective customer service solutions. Record Meetings or Webinars. What are the benefits of using SaaS for content marketing when outsourcing ecommerce?