Customer centricity Customer emotions Customer Service Sales 
Beyond Philosophy
NOVEMBER 10, 2014
Being Customer-Centric requires rewarding those that contribute to Customer-Centricity. Too many organizations are still not rewarding Customer Experience improvement because they don’t measure it. Focusing on rewarding these, however, is not conducive to Customer Centricity. Some do both.
ProProfs Blog
MARCH 28, 2019
Even though you have the best products the industry has to offer, your sales aren’t increasing. If you’re facing this problem, a common reason for this outcome is the marketing message that fails to resonate with potential customers. The only way to do this, obviously, is customer-centric copywriting. Be Empathetic.
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Beyond Philosophy
OCTOBER 28, 2014
All the little parts along the way in your experience are what make a Customer experience Customer-Centric. Putting the Customer first in everything you do applies to every part of your organization, from the way you greet them to the way you bill them. Conclusion: Customers want it, whether you want to do it or not.
Beyond Philosophy
NOVEMBER 10, 2014
Bain and company estimates that the amount spent to attract new customers as high as seven times more than keeping an existing customer. And the key to keep your customers is improving your customer experience because 68% of the customers that leave you do so because they are upset with the Customer Service they received.
Beyond Philosophy
SEPTEMBER 26, 2019
Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. They found that there wasn’t a clear answer because, surprisingly, bad reviews didn’t necessarily hurt sales in all cases. They found that sales went up by 40 percent.
Beyond Philosophy
JUNE 11, 2015
From my perspective, the second explanation is good common sense; however, the first statement is really questionable, even counterintuitive if a subordinating goal of loyalty behavior is to help drive customer-centricity. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales.
Beyond Philosophy
FEBRUARY 28, 2016
Based on results drawn from over 100 categories and nearly a thousand brands, Brand Keys has determined that the average category decision process is now 80 percent emotional and 20 percent rational. This has significant implications for sales, service, marketing, and communications functions for every organization.
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