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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. How much value ($$$) do closer customer relationships and specific customer emotions bring to your business? The problem I see is this.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Rather, in this article, I’ll try to help you identify the weaknesses in your customer journey that, if improved, would actually lead to improved customer satisfaction and better business performance. . Through Voice of the Customer (VoC) surveys and many other sources of customer feedback, it can seem like a game of whack-a-mole.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. In this episode, we discuss Anna’s business pickle and how she can leverage what she learns in journey mapping to improve her organization’s customer strategy. But it isn’t.

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Customer Journey Mapping

Call Experts

Often, the customer journey is influenced by motivations and trends unrelated to your company’s service. Every customer interaction is unique, and the most efficient way to create a general understanding is with a customer journey map. Here are the essential steps you should consider before starting your map.

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How to Get Started with Customer Experience Research Now

PeopleMetrics

To help your business start researching the customer experience at your organization, this guide will dive into a few essentials for how to develop a research program. Standard CX programs should strive to survey customers and collect their feedback about various aspects of the customer journey.

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The 5 Rules for Measuring and Managing Customer Emotions

Beyond Philosophy

Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Train your people on how to evoke emotions. ” 05:29 We break down rule number two into two parts: figuring out how customers feel coming into your experience and defining what you want them to feel when they leave.

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5 Rules For Making Customers Feeling ‘Cared For’ And ‘Valued’

Beyond Philosophy

Train your people on how to evoke these emotions. It is critical that you teach people how to carry out these actions appropriately. However, with a little training, many people can learn how to do it well. 15:52 Colin shares thoughts about why traditional Journey Mapping falls short for many organizations.