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Defining the Stages of the Customer Journey Map: Loyalty

Education Services Group

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. In our universal customer journey map, Loyalty comes after Service, and it’s not just about renewal. Loyalty – The story continues…forever?

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How to Create a Customer Journey Map and Improve CX

aircall

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

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Leading Customer Experience as a Team Sport

ClearAction

It includes a 29-minute video and handbook with case studies, true-false quiz, easy slide image navigation to revisit any specific point, and template for internal discussion and application. This customer experience course is an actionable overview for making CX a team sport company-wide. The Essentials module is free to everyone.

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What Is Unified Customer Experience Management (CXM)?

NobelBiz

Read Case Study Watch video Case Study: Leading Edge Connections: Empowering Growth with Enhanced Interactions and Analytics Industry : Business Process Outsourcing (BPOs) / Outsourcing Company : Leading Edge Connections Number of Employees : 500+ Product Used : NobelBiz Omni+ Background : Leading Edge Connections, LLC.,

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Customer loyalty: 5 strategies for creating lifelong fans of your brand

delighted

However, at the end of the day, customer loyalty is arguably the most important metric to pay attention to. There are plenty of metrics you can use to measure customer loyalty, but customer lifetime value (CLV) is one of the most common. Track customer loyalty on a customer journey map. How to measure customer loyalty.

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The Art of Selling CX

Horizon CX

Customer Experience Impact Studies: Look for studies that investigate the direct impact of customer experience on business outcomes. These studies often measure metrics such as customer satisfaction, loyalty, and advocacy against financial performance indicators. A few references to consider are among the following.

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How to Create a Customer Insight Strategy

Lumoa

Those decisions then funnel up to impact key metrics like retention and customer value over time. However, if you have a whole boatload of data and metrics behind it, it’s a bit more difficult to argue against. Surely, a customer-focused team would be best to handle a customer-facing metric aggregation.