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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

This is all to say that while working closely with sales departments comes naturally to most CSMs, bringing in other departments – such as marketing – can sometimes leave both customers and internal teams wanting more. Why is customer marketing important? Actionable ways to bridge the gap between customer success and marketing.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). If you aren’t getting their feedback, you are sticking your head in the sand. Don't be like this guy.

SaaS 96
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How to Write a SaaS Case Study: A Step-by-Step Guide (+ Template)

SmartKarrot

To write a SaaS case study, you must remember certain pointers. A SaaS case study is a narrative or story of how one has successfully delivered and implemented a solution with a client for results. Are Case Studies Effective? Case studies help-. How to Write a SaaS Case Study.

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How Top SaaS Companies Use Customer Success to Answer Their Biggest Marketing Problems

Amity

While wading through this endless sea of content, I’ve recently read a few amazing articles that speak about how to market to your current customers in order to increase retention and help them continuously succeed—and it got me thinking: What if we took a look in the other direction? Manager of Growth Marketing, Sarah E.

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GDPR and NPS: What it Means for Customer Feedback

AskNicely

As a global SaaS company in the customer feedback business, we thought it only fair that we talk a little bit about the GDPR and how it can affect NPS at your company. You know, much of the stuff companies use to market to their customers and prospects). Customer Feedback in the Age of the GDPR. Transparency.

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4 Ways Customer Marketing Improves Retention

ClientSuccess

We’ll just come out and say it: customer marketing conversations and campaigns aren’t always the smoothest for customer success teams, nor do they tend to foster winning retention statistics. Customer marketing if done right can have a positive impact on retention. Make it less about the ‘marketing’ and more about the ‘customer’.

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Customer testimonials: The complete testimonial marketing guide

delighted

Testimonials have been used in marketing campaigns for decades. Strategically placing customer testimonials on your website and throughout your marketing campaigns can help you get more qualified leads, boost sales overall, and ultimately help increase revenue. What are some examples of testimonial marketing?