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B2B Customer Segmentation: Six Best Practices

Totango

This article will give you six best practices for optimizing your B2B customer segmentation. This can help teams prioritize high-value opportunities and tailor sales presentations for personalized appeal. Six Best Practices for B2B Customer Segmentation. What Is B2B Customer Segmentation?

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Seven customer community building tips for SaaS CSMs

ChurnZero

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success.

SaaS 98
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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Monitoring customer satisfaction metrics and intervening when low satisfaction levels are detected.

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SaaS customer retention best practices to maximize renewals

CustomerSuccessBox

In the SaaS world, the customer-acquisition-cost (CAC) is high and the initial payment is peanuts compared to the lifetime value (LTV) of the customer. Without a high customer retention rate, a SaaS company will shut down, no matter how great the other metrics are. Customer Retention Best Practices.

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How will the economic downturn affect Customer Success? Learn from three SaaS CEOs.

ChurnZero

Discover the lessons these three SaaS CEOs have learned from leading customer-centric businesses through an economic slump, and how you can apply them. Part of adopting an agile mindset means making fast decisions with the best information you have. A SaaS business’s greatest source of intel is direct customer feedback.

SaaS 98
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5 Ways to Reduce Customer Churn for SaaS in a Recession

Totango

The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. Create a Community for Sharing Best Practices.

SaaS 77
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How Customer Success Can Use Metrics to Better Engage Investors and Boards

ChurnZero

Customer Success Metrics that Your Investors and Board Care About. In this article, we share Kristen’s best advice on how you can use metrics to reframe your customer stories, so they’re primed for investor engagement. What metrics do investors care about? Best practices to better engage your investors and board.

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