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Defining the Stages of the Customer Journey Map: Acquisition

Education Services Group

A prospective customer has learned about your business, they’ve spoken to Sales, and they feel like yours is the right solution for them. You’re officially rewarded for your work and are observing them move into the next stage of the customer journey – Acquisition! I’m also sharing guidelines for journey map touchpoints along the way.

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Defining the Stages of the Customer Journey Map: Consideration

Education Services Group

The customer journey map is a wonderful tool that’s a critical component of operationalizing your Customer Success capabilities. Though some may lump these two stages together into a pre-Sales or pre-CS phase, it’s helpful to understand the nuances that make them different.

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Defining the Stages of the Customer Journey Map: Loyalty

Education Services Group

Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. In our universal customer journey map, Loyalty comes after Service, and it’s not just about renewal. Loyalty – The story continues…forever?

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Defining the Stages of the Customer Journey Map: Service

Education Services Group

Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. Once the customer hits first value, typically around the three-month mark , they move into the Service stage of the customer journey map.

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Defining the Stages of the Customer Journey Map: Tying It All Together

Education Services Group

So…quick question: What is a customer journey map? A customer journey map can be many things. But these maps can also be instruments of positive change in your organization – representing both the current state of your customer experience and what it could be in the future. need a customer journey map?

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Journey Mapping the ESG Way

Education Services Group

Over the years, we’ve helped many of our clients build customer journey maps as part of our Customer Success as a Service® business model. We’ve developed a unique approach for collaboratively mapping the customer journey to create a finished product that CS teams can immediately put to work to improve the customer experience.

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Your 2022 Customer Experience Plan: Strategies, Videos, & Resources

360Connext

You showed your sales leaders how their numbers were directly tied to a stronger customer experience for all customers. You leveraged customer journey mapping and invited various leaders to participate. . These interactive customer journey mapping sessions allowed different teams to understand the customer’s true journey.