Beyond Philosophy

AUGUST 30, 2016

As a core performance metric, customer advocacy is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of metric flatlining or reaching an actionability plateau.

B2C 150

B2C B2B Customer advocacy Consulting 150

TMP Direct

SEPTEMBER 16, 2021

Consumers input basic yet important information into a short form and click a button — either to contact you, download a white paper, sign up for a webinar, register for a free trial service or other such offering. Generating high-converting leads is definitely easier for B2C brands than it is to B2B brands. TMP’s role.

B2B 96

B2B B2C Chatbots Advertising 96

Comm100

JANUARY 21, 2020

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication. White Paper.

B2C 40

B2C B2B Benchmark Best practices 40

Fonolo

FEBRUARY 6, 2020

While consumer-to-consumer SMS is already ubiquitous, the medium is gaining rapid popularity for B2C and B2B interactions, including for customer service. This white paper explores key areas that are sure to shake up the industry. According to CTIA , there were 1.5 trillion text messages sent in 2017 alone.

Customer Service 91

Customer Service B2C Contact Center Technical Support 91

Comm100

JANUARY 21, 2020

B2B vs. B2C conversion. B2B and B2C digital journeys have their own set of channel preferences. B2B companies have been slower than B2C in adopting digital transformation. B2C consumers tend to prefer online channels such as live chat, texting, and social media above traditional communication. Conclusion.

B2C 83

B2C B2B Benchmark Best practices 83

C3Centricity

AUGUST 2, 2021

As mentioned last week, you can download the full white paper HERE. This is the second part of “The 23 Keys to Creating Raving Fans” post by Alan Hale from CMG (Consight™ Marketing Group) in Chicago. In addition to using NPS, we also like to use other diagnostic questions to see how we can improve.

CRM 71

CRM Enterprise Marketing Accountability 71

CSM Magazine

MAY 26, 2021

This is particularly true when it comes to B2B sales cycles, which tend to be much longer than B2C sales cycles on average. Or producing white papers to share your insights or unique research on a particular subject that interests them. Not every potential customer that gets into contact with your website is ready to buy.

Customer Experience 52

Customer Experience Engineering B2C B2B 52

JivoChat

FEBRUARY 17, 2022

The selling plan can’t be the same as one that is made for the B2C market (business to consumers). . Different from push marketing, which is basically advertising, pull marketing consists of offering valuable content, such as ebooks, tutorials, blog posts, guides, and white papers to pull visitors to your website.

B2B 52

B2B SaaS B2C Sales 52

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

B2C 117

B2C B2B Journey mapping SaaS 117

CSM Magazine

JUNE 4, 2020

To find out more, click here to download the 4T4 and Puzzel white paper entitled “Contact Centre Outsourcing – Top 8 Challenges” or visit www.4t4consult.co.uk. 4t4consult.co.uk. About the Author. Matthew Sims is Director at 4T4 Consult.

outsourcing 52

outsourcing Business Process Outsourcing Consulting Consulting 52

Amity

FEBRUARY 18, 2014

To address newly relevant B2C markets, Moore adds a new model as an appendix. An effective B2C enterprise needs to have all 4 gears spinning to drive adoption and growth. Geoffrey Moore recently published a new edition of his classic high-tech marketing book, Crossing the Chasm , updated to be relevant for today’s markets.

B2B 48

B2B SaaS B2C Upselling 48

Callminer

MAY 11, 2020

Download our white paper, Understanding How Interaction Analytics Can Reduce Agent Attrition , to learn more about how interaction analytics can help you create a positive company culture and better support your employees to reduce attrition. She graduated from Stanford University and Harvard Business School.

Management 273

Management Customer Experience Customer Service Coaching 273

CX Journey

APRIL 7, 2016

These four rules would work very well for B2C or B2B companies whose products have become commoditized and who want to differentiate on service. Use indicators that respond quickly to actions taken, and that build momentum and excitement in the organization.

Airlines 56

Airlines Scripts Education B2C 56

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Be authentic, transparent, and honest.

B2C 341

B2C B2B Wireless Customer centricity 341

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. B2C businesses that thrive on cumulative purchases should consider not only how much a customer spends, but also over what period of time. Your Business Partners.

B2C 64

B2C B2B Advertising Accountability 64

Comm100

FEBRUARY 19, 2020

Whether you work in a B2B or B2C industry, you can identify your VIPs either by demographics, or by their activity with your brand. B2C businesses that thrive on cumulative purchases should consider not only how much a customer spends, but also over what period of time. Free Download: Never Miss a VIP White Paper.

B2C 40

B2C B2B Advertising Accountability 40

LiveChat

JUNE 8, 2018

91% of B2B marketers and 86% of B2C marketers today use content marketing. Both B2B and B2C marketers are heavily reliant on social media posts for their content marketing. These are followed by case studies, videos, ebooks/white papers for B2B and videos, illustrations, and infographics for B2C companies.

B2C 66

B2C B2B Scripts Wait times 66

JivoChat

JULY 5, 2021

Work with B2B and B2C Customers: Magento lets you manage both enterprise quotes and customer orders through the same platform. Ongoing Training: Sourcify offers webinars and educational white papers. The features that made Magento a popular platform have been enhanced and expanded with Adobe’s ownership of that brand.

Advertising 52

Advertising Analytics Sales Enterprise 52