Remove B2C Remove Customer Experience Remove Marketing Remove Upselling
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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways.

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Taking Customers Beyond the Honeymoon Phase

bold360 Blog

Like many companies today, the majority of your customer lifecycle marketing budget is probably focused on acquisition, so you have the resources you need during this getting-to-know-you phase. Don’t stop courting your customers after you have them in the fold. Here’s why that MO is a no-go for your bottom line.

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These 20+ Statistics Say Customer Support Drives Revenue

aircall

These customer support statistics tell that revenue-related story. Poor Customer Support Stalls Growth. Nothing scares away future revenue quite like a reputation for subpar customer service. 66% of B2B customers and 52% of B2C customers have stopped buying from a company following a bad service interaction.

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Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing

Influitive

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Focus on customer interaction. Become a valuable storyteller.

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Understanding Customer Success: Growth Driven by the Customer-Centered Economy

Totango

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Businesses need a new strategy for customer success growth.

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What Are the Three Pillars of B2B Customer Support for Fintechs?

CSM Magazine

More businesses are recognising the value of outstanding customer service. In fact, 88% of companies now prioritise customer experience in their contact centres. In fact, it is so important that organisations are willing to pay up to 30% more for a better customer experience.

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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. It may also predict churn potential.