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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

I’ve been reading about Big Data’s foray into “Journey Analytics.” Journey analytics seeks to improve customer experience by collecting data at each point on a customer’s journey and mapping customers’ paths – whether they lead to a purchase or not. But I have a big problem with Big Data.

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Sales Manager

Zappix

Come join Zappix in Burlington MA and be part of a group bringing amazing new technology to the market. With high-profile customers and industry-leading partners, Zappix is changing how consumers connect with businesses by bringing On-Demand Digital Customer Service and Visual Self-Service solutions to the market.

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Pre-Sales Engineer

Zappix

Come join Zappix in Burlington MA and be part of a group bringing amazing new technology to the market. With high-profile customers and industry-leading partners, Zappix is changing how consumers connect with businesses by bringing On-Demand Digital Customer Service and Visual Self-Service solutions to the market.

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Sales Manager (Healthcare)

Zappix

Come and join Zappix in Burlington MA and be part of a group bringing amazing new digital services to the market. The company utilizes cutting-edge cloud-based technology, including automation (RPA), Actionable Analytics, NLP, Big Data, and more. The post Sales Manager (Healthcare) appeared first on Zappix.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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Deploying Big Data to Improve The Purchase Experience

CSM Magazine

Fine-tuning this part of your customer experience is best achieved through the use of big data. Developing and properly deploying data sets will provide you with a clear path forward to inspire your customers and improve the terms of purchase. Using modern data. Utilizing new data. Driving up engagement.

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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Speech and text analytics. Web analytics. And how precisely should you use it?