article thumbnail

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. This particular type of spam is cheap and easy for advertisers to use.

Marketing 246
article thumbnail

Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Ad-Blocking Sends Clear CX Message: Get Obnoxious Ads out of my UX

Beyond Philosophy

As Ad Blocking pushes online advertising to the brink of irrelevancy, it’s important to appreciate how the User Experience (UX) provides an integral link to Customer Experience (CX). Digital advertisers don’t want to pour large percentages of their budgets into a medium that won’t reach eyeballs. Have you paid a data overage lately?

article thumbnail

Visual Transformation in Telecom: Endless opportunities

TechSee

Video or images let technicians or remote experts actually see the devices in their environment (think wireless router, cable modem, TV set, etc.). The next time your internet goes down, you might never need to speak with an actual person. Augmented Reality. Other telecoms stepped up to meet the need of the day. The result?

Wireless 164
article thumbnail

Visual Technology in Telecom: Endless opportunities

TechSee

Video or images let technicians or remote experts actually see the devices in their environment (think wireless router, cable modem, TV set, etc.). The next time your internet goes down, you might never need to speak with an actual person. Visual technology in telecom has three core elements: Video. Augmented Reality. The result?

article thumbnail

4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

Use of online and offline social communication media isn’t a replacement for advertising and other forms of stakeholder interchange, but it is an effective partner for succeeding with individual initiatives and long-term dialogue and inclusion. Be both strategic and tactical. Seek to leverage and influence, not control.

B2C 341
article thumbnail

How to Strategically Compete Against Your Peers… And Yourself

Beyond Philosophy

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom.