article thumbnail

Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

88% of customers trust personal recommendations more than any other type of advertising. According to RRD , word-of-mouth has a higher research-to-purchase ratio than every other type of marketing. The same goes for upselling—47% of companies report that 11-30% of their revenue comes from upselling.

article thumbnail

Why Investing in Customer Success Training Is a Smart Decision

CSM Magazine

If your customer success reps are trained, they’ll have a good understanding of the SaaS marketing strategies, SEO, pay-per-click advertising, social media marketing services you offer. Greater Potential for Upselling Effective customer success training programs can also lead to greater upselling potential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Gone are the days of static one-sided advertising that speaks at the customer. While good for business, this exponential growth makes it difficult for companies to collect feedback and insights from individual users and fully hone in on their customer experience. It also replaces advertising with word-of-mouth growth.

article thumbnail

How to engage with customers that love you

Lumoa

Upsell to existing customers =increase customer lifetime value, or CLV 4. The most precious information you can get from customer feedback is actually the text feedback that will help you to shape your business strategy. Upselling is a common practice in many industries, one particular example being the low-cost air travel.

article thumbnail

Key SaaS Metrics that Matter

CSM Practice

Customer Acquisition Cost The customer acquisition cost (CAC) indicates how much you’re spending on acquiring new customers through advertising and digital marketing strategies. for SaaS companies, compared to over 10% for paid advertising clicks. To optimize your offering, you’ll need to dig a little deeper.

SaaS 52
article thumbnail

The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

Totango

Plus, current customers are more likely to make major purchases or upsells. Record customer feedback and make sure management reviews it, as feedback provides invaluable data that can help you identify bottlenecks along the customer journey. Then, act upon that feedback. Always keep the customer experience in mind.

article thumbnail

Understanding the Importance of Customer Retention

Totango

Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. You have to pay for advertising, content creation, employee salaries, and a host of other costs. Time and money that could have been saved—if you’d focused on customer retention.