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Facebook’s Conversion API – what marketers need to know

Infinity

So, in autumn 2021, when Facebook partnered up with Amazon and launched the Conversion API Gateway, it was a very exciting day for Facebook advertisers. When talking Facebook and data, you’re likely to come across two key models – the Conversion API Gateway and the Facebook Pixel, but what’s the difference?

APIs 52
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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Create collaboration.

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Build taxonomy-based contextual targeting using AWS Media Intelligence and Hugging Face BERT

AWS Machine Learning

This use case is particularly significant for the advertising industry as data privacy rules cause a shift from behavioral targeting using third-party cookies. Third-party cookies help enable personalized ads for web users, and allow advertisers to reach their intended audience. Solution workflow.

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Brevo (Formely Sendinblue): Features and Services

JivoChat

To build effective strategies that reach your target audience and turn them into customers, it’s important to develop campaigns on multiple communication channels, for example, email, social media advertising, and SMS. Integrate the landing page with Google Analytics to see how people interact with the content.

APIs 75
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Smarter Analytics with Adobe Launch

iCiDIGITAL

Analytics implementations can be difficult to develop and maintain without the proper tools. Some businesses try to implement analytics calls on individual buttons or other user behaviors in their frontend codebase. Ties in with Adobe Analytics, Target, ContextHub, 3rd party data tools, or anything you want via an extension (plugin).

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Optimal pricing for maximum profit using Amazon SageMaker

AWS Machine Learning

Adspert is a Berlin-based ISV that developed a bid management tool designed to automatically optimize performance marketing and advertising campaigns. The company’s core principle is to automate maximization of profit of ecommerce advertising with the help of artificial intelligence. Train the model. Conclusion.

Scripts 88
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Setting Up Your Google Analytics Filters

CallSource Insights

How to setup some of the most common Google Analytics filters and how you can use them to customize your own view filters and organize your traffic for marketing success. Setting up Google Analytics is simple: you add the script to the right place on your website and you are good to go. Error checking for analytics. The Account.