Remove Advertising Remove Analytics Remove APIs
article thumbnail

Automate video insights for contextual advertising using Amazon Bedrock Data Automation

AWS Machine Learning

Contextual advertising, a strategy that matches ads with relevant digital content, has transformed digital marketing by delivering personalized experiences to viewers. In this post, were introducing an even simpler way to build contextual advertising solutions. Traditional methods rely heavily on manual content analysis.

article thumbnail

Generate user-personalized communication with Amazon Personalize and Amazon Bedrock

AWS Machine Learning

You can get started without any prior machine learning (ML) experience, and Amazon Personalize allows you to use APIs to build sophisticated personalization capabilities. After the model is trained, you can get the top recommended movies for each user by querying the recommender with each user ID through the Amazon Personalize Runtime API.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Unlocking insights and enhancing customer service: Intact’s transformative AI journey with AWS

AWS Machine Learning

In this post, we demonstrate how the CQ solution used Amazon Transcribe and other AWS services to improve critical KPIs with AI-powered contact center call auditing and analytics. Additionally, Intact was impressed that Amazon Transcribe could adapt to various post-call analytics use cases across their organization.

article thumbnail

Unleashing the multimodal power of Amazon Bedrock Data Automation to transform unstructured data into actionable insights

AWS Machine Learning

The benefits of using Amazon Bedrock Data Automation Amazon Bedrock Data Automation provides a single, unified API that automates the processing of unstructured multi-modal content, minimizing the complexity of orchestrating multiple models, fine-tuning prompts, and stitching outputs together.

APIs 117
article thumbnail

Enhance customer service efficiency with AI-powered summarization using Amazon Transcribe Call Analytics

AWS Machine Learning

To address these issues, we launched a generative artificial intelligence (AI) call summarization feature in Amazon Transcribe Call Analytics. Simply turn the feature on from the Amazon Transcribe console or using the start_call_analytics_job API. You can upload a call recording in Amazon S3 and start a Transcribe Call Analytics job.

Analytics 119
article thumbnail

How VideoAmp uses Amazon Bedrock to power their media analytics interface

AWS Machine Learning

In this post, we illustrate how VideoAmp , a media measurement company, worked with the AWS Generative AI Innovation Center (GenAIIC) team to develop a prototype of the VideoAmp Natural Language (NL) Analytics Chatbot to uncover meaningful insights at scale within media analytics data using Amazon Bedrock.

article thumbnail

Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.