Totango

MARCH 27, 2020

Good B2B Customer Lifecycle Management (CLM) solutions set both you and your customers up for long-term success. However, choosing the best solution for your enterprise is critical to optimizing lifecycle management and maximizing success. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise.

B2B 83

B2B Management Journey mapping Enterprise 83

Totango

MAY 10, 2022

Regular usage of accounts and product features. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. An engagement strategy promotes client actions and activities such as: Completion of onboarding set-up.

Journey mapping 78

Journey mapping SaaS Enterprise B2B 78

Totango

SEPTEMBER 1, 2022

Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices. Finally, we’ll offer some tips on updating your QBR SaaS strategy to leverage the latest technology and best practices. First, we’ll examine what a SaaS QBR is and why they’ve become so important.

SaaS 100

SaaS Journey mapping Upselling Best practices 100

360Connext

MAY 3, 2022

And customer journey maps tell the story of how the customer interacted with the brand. And yes, this happens in business to business (B2B) and B2C. Future State Customer Journey Mapping. This technique leverages the best practices of journey mapping but aims the lens at the future rather than the current state.

Journey mapping 72

Journey mapping Customer Experience B2C Best practices 72

PeopleMetrics

JANUARY 24, 2022

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). You can also think of certain industries where all your customers are potentially high-impact such as B2B clients, rare disease pharma patients and 5 star hotel guests. Wishing everyone the very best in 2022!

B2B 90

B2B Journey mapping B2C Benchmark 90

Education Services Group

MAY 12, 2021

TSIA’s conferences are always jam-packed with best practices, real-life examples, success stories, and lessons learned from some of technology’s biggest names. Bill McDermott , CEO of ServiceNow may be one of the most inspiring voices in B2B technology. Second, the “Fireside Chat: The New Attributes of Winning Companies”.

Journey mapping 98

Journey mapping Best practices Education Metrics 98

Genroe

JANUARY 21, 2015

So you don’t have to re-learn those lessons the hard way I’ve pulled together this massive list of Net Promoter best practice tips. Merely satisfying the customer along the experience journey map will not get that customer to tell their friends. It’s best practice. See later for a best practice in this area.

Best practices 110

Best practices Surveys Benchmark Feedback 110

Totango

JUNE 17, 2021

In a B2B context, here are some of the most useful ways to segment customers and when you might want to use each: License Utilization. This criteria segments customers based on how many licenses an account is utilizing out of the total number available, an important engagement metric. Account Status. Active Users.

B2B 71

B2B Accountability Journey mapping Sales 71

ClearAction

JUNE 18, 2016

Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? If not, representative samples at the account level may not be representative at all when it comes to what really drives decisions to buy and re-buy from you.

Customer Experience 54

Customer Experience B2B Management Journey mapping 54

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. A customer journey map lays the foundation for the effective deployment of technology for CS.

Best practices 105

Best practices SaaS Journey mapping B2C 105

CustomerSuccessBox

FEBRUARY 23, 2022

You’ve made the decision to start a Customer Success department at your B2B SaaS company. Everyone enjoys a “how-to” guidebook that outlines all of the best practices for implementing, optimizing, and expanding their customer success function. How do you know where your consumers are right now in their journey?

Journey mapping 52

Journey mapping SaaS Upselling Accountability 52

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. Browse these insightful guides on customer success leadership, strategy and best practices.

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

Callminer

FEBRUARY 27, 2019

We gathered best practices from 25 industry experts on voice of the customer programs and here is their advice: 1. B2B organizations will want to segment customers by objectives and personas using both explicit (i.e. Also, a customer segmentation best practice is to create a category for lapsed customers.

Best practices 174

Best practices Journey mapping Surveys Feedback 174

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. Not so fast. .

Journey mapping 78

Journey mapping B2C B2B Surveys 78

JustCall

MARCH 8, 2023

Sue Duris is a customer experience and marketing leader with over 20 years of experience in the B2B sector. With specialties in customer journey mapping, the voice of the customer, and product marketing, Sue is a sought-after guest expert for publications, podcasts, webinars, and live events. Follow Sue on LinkedIn 7.

Chief Customer Officer 52

Chief Customer Officer Consulting Consulting Customer centricity 52

ClearAction

DECEMBER 27, 2017

The bank’s CEO runs an Enterprise Client First Forum once every other month to discuss best practices across all the lines of business. ” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. Customer Experience ROI Opportunities in B2B Touchpoints.

Customer Experience 54

Customer Experience B2B Banking Journey mapping 54

PeopleMetrics

FEBRUARY 25, 2022

An effective strategy takes both types of touchpoints into account, including those that do not involve direct interactions between customers and your employees. Here are a few of the most important concepts to keep in mind: Customer journey mapping. How is CX different from market research? Moments of truth".

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

Education Services Group

FEBRUARY 26, 2020

This can work if your product is super simple (think Spotify or Netflix), but in our experience, most products are just not that easy to navigate (especially in the B2B SaaS world). Keep up-to-date journey maps and workflows on hand. Getting Started with Digital Customer Success. Getting Started Checklist.

Journey mapping 75

Journey mapping Metrics Marketing B2B 75

Education Services Group

OCTOBER 27, 2020

TSIA’s conferences are always jam-packed with best-practices, real-life examples, success stories, and lessons learned from some of technology’s biggest names. Quite eye-opening, I learned that 80% of B2B Sales interactions between suppliers and buyers will occur via digital channels by 2025.

Education 52

Education Best practices Journey mapping Analytics 52

ClearAction

MARCH 23, 2015

It includes the mechanisms required to balance the powers of the members (with the associated accountability), and their primary duty of enhancing the prosperity and validity of the organization." People are empowered and accountable to drive CX success. DO THIS : Establish accountability processes for CX excellence.

Government 86

Government Customer Experience Journey mapping Construction 86

SmartKarrot

OCTOBER 26, 2022

Implementing a comprehensive account management program is the greatest approach to preventing an expensive breakup with your most valuable clients. Key account management is the tactical method businesses use to manage and expand their most crucial clients. 6 Account Management Best Practices for B2B Companies!

Best practices 11

Best practices B2B Accountability Management 11

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. In the revenue-centric SaaS world, Amarachi strives to provide customers with the highest value at every step of their customer journey. Annette Franz is the Founder and CEO of CX Journey Inc.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

GetFeedback

JANUARY 19, 2020

Let’s step through a fictional customer journey and discuss how best to ask for feedback at each touchpoint, using this journey map developed by Jim Tincher of Heart of the Customer , a specialist in journey map consulting. . Click here to enlarge map) . Touchpoint survey best practices.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Totango

AUGUST 11, 2022

These digital interactions may involve both SaaS product users and other B2B stakeholders with a role in the buyer decision process. Monitoring and managing all these interactions effectively requires technology tools to collect data from multiple customer contact points, analyze the results, and put the information to practical use.

SaaS 109

SaaS Journey mapping B2B Feedback 109

Netomi

JANUARY 5, 2022

She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Is Customer Experience the Key to B2B Differentiation? Yes, the SERVICE Experience. Bruce Temkin.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Liveops

JANUARY 25, 2019

Schedule and syndicate social media posts for multiple platforms and accounts in advance with just a few clicks. Brainstorm and lay out customer journeys with this free, no-frills canvas-making tool. Start improving your CX today with customer journey mapping software you can populate with live data and share across your organization.

Technology 82

Technology Customer Experience Journey mapping Enterprise 82

ClientSuccess

OCTOBER 16, 2017

Ensuring customers see success and thrive with a B2B product takes the work and input of an entire organization, from the CEO down to the last intern. Sales team members work hand-in-hand with CSMs to get new accounts off the ground and handle any resulting business from the relationship.

Customer centricity 41

Customer centricity B2B Journey mapping SaaS 41

SmartKarrot

AUGUST 4, 2020

Especially for the B2B organizations, customer experience is the new buzzword for the SaaS industries. Most companies find out about churn when a customer cancels an account. Mapping your customer journey –including the benefits and drawbacks customers face on each step–help you get that relevant information. Final Take.

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10