Remove 2011 Remove Consulting Remove Customer Experience Remove Sales
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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 354
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises.

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Wells Fargo: They Should Do This

Beyond Philosophy

The San Francisco-based bank, whose employees opened many fraudulent and unauthorized accounts in their customers’ name, now enjoys the dubious honor of shouldering the most substantial penalty the agency has issued since its formation in 2011. Wells Fargo blew it with their customers. Extreme Says It Best for Wells Fargo.

Banking 353
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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

Sales or Customer Experience? Through the lens of his personal experience, the ex-employee asked : “If REI is focused on customer experience and a co-op style of business, why are employees only being measured by membership sales?”. Improving Customer Experience through Measurement.

Sales 79
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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. This episode of The Intuitive Customer explores the implications for Facebook of this latest privacy violation. for your Customer Experience.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand.

Banking 406
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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. Wine stores play music to put their customers in a happy and relaxed mood. 29 July 2011. The Paralysis of Too Much Choice.