Remove 2009 Remove Marketing Remove Personalization Remove Surveys
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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. For example, how clear are your marketing messages and product descriptions? You can have a very complicated and highly technical product.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. And this is where image and personality play vital roles. A brand needs to have a clear image, personality and equity in the minds of its customers.

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Retail Consumer Trends and Real-Time Feedback: Monitoring How Price Hikes Impact Market Sentiment

Lumoa

According to Deloitte’s Global State of the Consumer Tracker survey, 77% of retail consumers are concerned by the increasing prices of everyday products. Experts believe that the modern retail industry will follow a similar pattern as it did during the 2009 recession. Marketing campaigns. Targeted discounts.

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The Rise Of Messaging In Customer Service

Nicereply

Messaging in customer service is on the rise, and surveys for support teams continue to gather data that indicates this trend is picking up steam. The benefits of SMS for customer service include: Real-time, personalized, and conversational communication. WhatsApp started in 2009, but it took off after Facebook acquired it in 2009.

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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

When students are more comfortable with online interactions than in-person ones, bringing higher ed live chat to colleges and universities is the only way to meet students on their terms. In one study, 246 students were surveyed to learn how live chat for education impacted the learning experience. 31% of adults in the U.S.

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8 Tried and Tested Methods For Improving Employee Engagement

Customer Guru

Source: Aon Hewitt European Manager Survey 2011. Here are a few easy ways to improve your employee engagement: Conduct periodic employee surveys. Also, many times, companies usually have surveys that garner data which is of no use. Surveys must have questions that are actionable. Aon Hewitt.

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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

However, most businesses focus on using social media only for marketing – and that shouldn’t be the case. So, how about putting marketing aside for a minute and being a little… social? How about being a bit more personal and actually communicating with your customers? It’s called social media for a reason, after all.