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Guest Blog: Building a Human Powered, Technology-aided 21st Century Customer Experience

ShepHyken

As a reader of Shep’s blog, I’ll assume you know you’re in the people business. To give you a sense of the speed of changing customer preferences, I will harken back to 2008 when McGraw-Hill published my book The New Gold Standard 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.

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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. New Haven: Yale University Press, 2008. Follow Colin Shaw on Twitter @ColinShaw_CX. < [link] > Thaler, Richard H., Sunstein, Cass R.

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Discovering What Customers Don’t Know Themselves

Beyond Philosophy

Not only is the association ludicrous, but I also had no idea that over 800 people in the US died by getting tangled in their sheets in 2008. < [link] > The post Discovering What Customers Don’t Know Themselves appeared first on Beyond Philosophy | Customer Experience Consultancy | CEM Consultants. 9 May 2014.

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Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Mortgage bonds that were sold in 2012 stand to create the “next big short,” much like the mortgage-backed securities that went belly-up due to the subprime home loans in 2008. As global Customer Experience Consultants, every Customer Experience has, what we call, an Emotional Signature®, whether they are deliberate about it or not.

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How Good a Liar Are You Really? Does Lying Affect Your Customer Experience?

Beyond Philosophy

Nir Eyal, author, consultant, and investor, created a two-by-two framework into different lying categories. I heard an interview on the radio after the 2008 stock market meltdown with brokers at a bar on Wall Street after the US government bailed them out. appeared first on CX Consulting.

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The importance of customer culture – an interview with Chris Brown

ijgolding

In pledging to my campaign, five wonderful people were rewarded with an interview feature on my blog – what you are reading is the second of the five ( you can read the first – an interview with James Dodkins – here ). I became a marketing consultant!! What happened next? Is it really possible to measure customer culture?