Beyond Philosophy
MAY 8, 2019
In 2004, I presented to an insurance company in Germany about how they should be evoking the proper emotions in their customers. This area is marketing’s job. So, in other words, when your customers feel these, you can get blips of improvement in your “value” metrics. It was a tough audience.
Fonolo
FEBRUARY 9, 2023
In the world of contact center metrics, service level has always held a special place. This metric is universally understood across the industry, and clearly conveys how quickly customer calls are answered by support agents. Rockwell, which got out of the call center business in 2004, was one of the pioneers of the technology.
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BlueOcean
OCTOBER 17, 2023
The first mainstream mention of ESG as a concept came from the United Nations in 2004 in their report titled “ Who Cares Wins.” Likewise, many organizations have established their own ESG guidelines and metrics—or been certified by third party validations—to hold themselves and their chosen vendors accountable. It is a worthy cause.
TeamSupport
JANUARY 12, 2021
Nearly a third (30% to be exact) of technology companies have come to market with, or moved exclusively to, a subscription licensing model. Download the full report, Customer Support Transformation: The Guide to Essential Practices and Metrics. The Subscription Effect.
Interaction Metrics
JUNE 19, 2023
More often, they oversee operational issues or marketing, but not the whole enchilada. Founded in 2004, Stanford University’s Hasso Plattner Institute of Design broke down Design Thinking into five distinct phases: Empathize : Understand your customer. But they should. ” writes Rafał Warniełło. Walk in their shoes.
ProProfs Blog
SEPTEMBER 20, 2019
So while companies have large target markets, they also have more competition for the information they want. Like the rest of the market, surveys too have come a long way from paper surveys handed out to each customer exiting a shop. Invented in 2004, NPS was called the “the one question you’ll ever need.” Brand Awareness Rate.
ChurnZero
JUNE 2, 2021
An overview of the current B2B SaaS market and valuation drivers. If they stop using it, depending on what the metric is that it’s based on, it’s more volatile. Q: What do you predict the SaaS market will be like in the next 12 months? Salesforce started it and they went public in 2004. Q&A Recap. It matters.
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