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Customers Could Stop Doing Business Because Of A Long Survey


Why does a company send out a customer satisfaction survey? In the weekly Super Amazing Show I do with Brittany Hodak, we talked about surveys. Here is a shortened version of his comment: “Saying, ‘Short surveys are better,’ is a bit like saying tall people are better at basketball.

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In today’s environment, surveys seem to be everywhere. We are sent a survey after nearly every transaction. The mix of transaction and relationship surveys has at times become indistinguishable to customers. Having tools to monitor the number of surveys sent to customers is important. Biased surveys are indeed useless.

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25 customer satisfaction survey questions and examples


Looking to optimize your customer satisfaction surveys? Read this blog for questions and examples to help flesh out your own strategy.

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Survey Design – Best Practices


Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

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3 Ways Brick-and-Mortar Retailers Can Improve Customer Experience

Our recent survey of over 2,000 US consumers found that retailers that can drive a seamless, omnichannel customer experience (CX) – across physical and digital channels – have huge benefits for brand relevance, profitability, and customer loyalty.

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Stop Sending Me Surveys Unless You Care What I Have to Say!


I’m getting survey fatigue. In the past, companies have sent me surveys that were so long I became tired – or fatigued – at some point during the survey, and as a result, I wouldn’t complete it and therefore the company never received my feedback. We’ve covered survey length before, and that’s not what this is about.

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Introducing the Delighted Surveys Web Widget: Set up a web survey in 5 minutes


When it comes to getting high survey response rates , nothing beats out a survey that meets your users right where they are, on your website or in your app. Our new Web Widget for Surveys makes it unbelievably easy to set up a native pop-up survey. Gone are the days of invasive, clunky, long-form website surveys.

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The Verint Experience Index: Retail

This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Reports of the death of in-store shopping have been greatly exaggerated. Retail customers value price above everything, but the importance of other factors varies for different brands.

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The Open CCaaS Advantage Report

When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? It’s no longer the engagement channel leading CCaaS conversations.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey.

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NEW! 2023 State of CX Research Report Just Released!

Part II of The Northridge Group’s State of CX 2023 report reveals 93% of business leaders surveyed believe their companies make it easy for customers to resolve issues. Only 66% of customers agree.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months of Retail

This large-scale North American survey explores changes in expectations over the last year. You’ll learn: What consumers expect. How habits are solidifying. Where to focus to drive the greatest impact. Special features on grocery and convenience stores!

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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7th Annual CX Report by The Northridge Group Uncovers Priority Training Focus

Check out The Northridge Group’s latest CX research report —the 7th annual CX survey of 1,000 customers and 250 business executives—to see additional statistics as well as insights that businesses can use to benchmark their customer service and improve the overall experience!

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The State of Customer Experience 2023 Research Report

The Northridge Group’s 7th annual State of Customer Experience 2023 report resulted from surveys of 1000 customers and 250 business leaders and features insights that businesses across all industries can use to benchmark their Customer Service and improve the Customer Experience.