Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions
Beyond Philosophy
FEBRUARY 29, 2024
My wife and I are going on a cruise to India. I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. When my mother-in-law passed, she left money for my wife, Lorraine.
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