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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

Enhanced customer satisfaction Stockouts, inaccurate forecasting, delays, silos, poor customer service: all of the weaknesses within your customer journey threaten to ruin experiences. Without sufficient or up-to-date customer journey mapping, it’s difficult to pinpoint the origination of these weaknesses.

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What is Upselling? (And 7 Steps to Becoming an Upselling *Machine*)

Babelforce

There are a lot of benefits to upselling. Upselling is great. That’s not always easy – but we’re going to look at 7 tried and true techniques that will make your upselling as effective and as sustainable as possible. In this post: What is upselling? First, what is upselling? Upselling isn’t always done well.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. strategy+business) In a recent PwC customer survey, almost 60% of B2B customers reported they had never had an experience with a brand that made them feel special. That’s the famous McDonald’s upsell question.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

A customer success strategy is a proactive plan for guiding your clients to outcomes that satisfy their needs. In this guide, we’ll lay out a seven-step customer success strategy you can use to promote winning outcomes for your clients: Prioritize a culture of customer success. Incorporate customer feedback.

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Mapping Your SaaS Customer Journey in Seven Steps

Totango

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. Each stage in the customer’s journey builds on the previous stage.

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Top Customer Engagement Tips for Retaining Executive Stakeholders

Totango

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. What Is a Customer Engagement Strategy? Trials of upsell products. Adoption of advanced product features.

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How to Map the Customer Journey Stages to Foster Lifetime Value

Totango

Through customer journey mapping. By mapping the customer journey stages, you can visualize the customer success cycle from the customer’s point of view, including their perceptions of received value and the actions customers take as a result. And that information helps you implement the right customer success strategy.