Remove Examples Remove Journey mapping Remove Surveys Remove Webinar
article thumbnail

Customer Experience Map Vs. Customer Journey Map: Diving Deep into the Intricacies

NobelBiz

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.

article thumbnail

Webinar Q&A: Why High Touch and Tech Touch Should Be Friends, Not Enemies

Education Services Group

ESG’s own Madeline Evans, Britt Layman, and Marley Wagner joined last week’s ChurnZero webinar to discuss how high touch and tech touch engagement models can co-exist in Customer Success. For example, a health score or usage drop from an escalation may hold more urgency than a recent low NPS rating. Watch it here if you missed it!).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Four steps to build a digital customer success strategy from scratch

ChurnZero

In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. This will help you understand customer health across the journey. For example, you could use contract value and customer employee count and product type.

article thumbnail

Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

During the live presentation of the webinar, Harmon and Chu answered several questions from attendees about how they managed this feat. Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. TC : Yes, definitely.

article thumbnail

B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy. What Are B2B Customer Journey Touchpoints? B2B customer journey touchpoints are occasions when business customers interact with a brand.

B2B 116
article thumbnail

How to Use Touchpoint Mapping to Optimize the Customer Journey

Nicereply

For example, you have limited control over how an existing customer could rate your brand on an independent platform like G2. Touchpoint mapping starts by identifying all customer touchpoints. Keep in mind that different customers have different journeys. Customer journey maps will always vary based on various factors.

article thumbnail

How to build your digital customer success strategy: an expert’s guide (part two)

ChurnZero

Here’s an example. A Net Promoter Score (NPS) survey gets sent every year, and your scores are good. But no other surveys are sent to customers on a regular basis. Voice of the Customer (VoC) surveys are utilized to gather regular customer feedback in an actionable manner. They require very little time spend from CSMs.