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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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Support Talks: Sales as Part of a Customer Experience Team

Nicereply

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. These actions showed us that there was an appetite for even more customer-centric services.

Sales 111
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Customer Success: The Ultimate Guide

JustCall

This includes tracking usage metrics and identifying areas where the customer can benefit from additional features or services. Renewals and upsells : Another important area of responsibility for the customer success team is driving customer renewals and identifying opportunities for upsells.

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The Best B2B Client Expansion Strategy

Totango

The best B2B client expansion strategies achieve this by creating more value for customers — value that they will be willing to pay for. Leverage Voice of Customer Feedback. The goal is to help your customers realize their full potential by giving them the right solutions and guidance to succeed.

B2B 62
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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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How to Get More From Your Net Promoter Score Program

Amity

Not only does it indicate how loyal your customers are, it also helps you gauge the entire company’s customer centricity. One reason why Customer Success teams pay close attention to NPS is that low, decreasing NPS indicates an existing risk of churn. You can’t save a customer, and they churn.

Surveys 66
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May 13 – Customer Success Jobs

SmartKarrot

Serve as a customer advocate internally while effectively collaborating across the organization with sales, production, content, marketing, and audience teams. Solve customer issues, handle customer escalations, find solutions, remove roadblocks. Managing a book of business, overseeing renewals and closing upsells.