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4 Strategies for Cultivating a Customer-centric Culture in Your Organization

Interactions

Interactions surveyed 1,000 consumers from across the U.S. in March 2023 to better understand the current customer experience mindset. Customer Needs and Preferences To cultivate a customer-centric culture, companies should invest in understanding their customers’ needs and preferences.

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Are Your Customer Care Metrics Customer-Centric?

ClearAction

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

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Closed-Loop Customer Feedback: How to Drive Real CX Results

PeopleMetrics

Customer satisfaction surveys have traditionally focused on collecting aggregate data. However, many customers today often feel less than satisfied with this “open-loop system.” They expect that if they take the time to provide personal feedback, the company should take the time to provide personal follow-up.

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Lessons from 10 Years Working in Public Service Social Customer Care

Russel Lolacher

Ten years of leading a provincial government team in web services and social customer care has been a challenging and rewarding experience. Understand that your audience is interested in your subject matter and really want to talk to you about it, whether it’s their opinion, their feedback, their research, etc.

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What is Involved in Social Customer Care for a 1 in 500 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-500 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy. Why It Works.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

A good customer experience (CX) begins with a 24-hours seamless website user experience, followed by top-notch customer care, and concludes with the receiving of the product/service purchased from you. . Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ).

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What is Involved in Social Customer Care for a 1 in 2000 Year BC Flood

Russel Lolacher

A lot goes into providing social customer care during an emergency event considered a “once-in-2000 year flood” As the team leading public engagement and digital communication for BC’s provincial transportation, it’s done with a process that prioritizes intentional effort, accessibility and empathy.