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The Surprising Secret to Sales Growth

Beyond Philosophy

Customers aren’t as loyal as you think they are. Traditional sales advice says that it’s easier to keep a past customer than to get a new one, and so there’s been a proliferation of customer loyalty programs over the past few years. Appeal to your customersemotions.

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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps? Source: Gartner.

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Top 5 Customer Service & CX Articles for Week of October 23, 2023

ShepHyken

When customers know you care, you create an emotional connection that fosters trust and loyalty. Of course, we would love all reviews to be positive. There is now broad recognition that people are not as engaged through their intellect as they are engaged through their emotions.

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Teams Score Big With Fans And Franchises!

Beyond Philosophy

Philadelphia area McDonald’s donate 100% of the income generated from coffee sales to a local youth homeless shelters. In nearby Delaware, McDonald’s owners across the state have a Coffee with a Cause program that uses 50% of the net coffee sales to support a charitable organization chosen in the area by owner/operators.

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The Apple Store Will Be No More!

Beyond Philosophy

Of course, before this year, sales of the iPhone have been excellent with the introduction of the iPhone 6. For me, I see product displays, aisles, sales people and a cash register. To create a great experience like Apple join Beyond Philosophy’s new suite of training courses. How to Measure Customer Emotions.

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4 Things We Can All Learn from a Retail Customer Experience

Beyond Philosophy

One Business-to-Business client talked to us about the smell of the engines they sell and how many Customers like that. We are naturally predisposed to follow a racetrack course of the supermarket. How you can apply it to your business: Depending on what you have available you can arrange the same racetrack course.